Narrativas na construção de marcas: Storytelling e a comunicação de marketing

Translated title of the contribution: Narratives in Brand Building: Storytelling and Marketing Communication

Research output: Contribution to journal › Article › Scientific › peer-review

Translated title of the contribution	Narratives in Brand Building: Storytelling and Marketing Communication
Original language	Portuguese
Journal	Organicom
Volume	11
Issue number	20
ISSN	1807-1236
DOIs	https://doi.org/10.11606/issn.2238-2593.organicom.2014.139224
Publication status	Published - 29 Jun 2014
Externally published	Yes
MoE publication type	A1 Journal article-refereed

Fields of Science

@article{75e99fc857b840159fdb34b7320b7d3b,

title = "Narrativas na constru{\c c}{\~a}o de marcas: Storytelling e a comunica{\c c}{\~a}o de marketing",

keywords = "518 Medie- och kommunikationsvetenskap, 512 F{\"o}retagsekonomi",

author = "Kleber Carrilho and Kleber Markus",

year = "2014",

month = jun,

day = "29",

doi = "10.11606/issn.2238-2593.organicom.2014.139224",

language = "portugisiska",

volume = "11",

journal = "Organicom",

issn = "1807-1236",

publisher = "Escola de Comunica{\c c}{\~o}es e Artes / Universidade de S{\~a}o Paulo",

number = "20",

}

TY - JOUR

T1 - Narrativas na construção de marcas

T2 - Storytelling e a comunicação de marketing

AU - Carrilho, Kleber

AU - Markus, Kleber

PY - 2014/6/29

Y1 - 2014/6/29

KW - 518 Medie- och kommunikationsvetenskap

KW - 512 Företagsekonomi

U2 - 10.11606/issn.2238-2593.organicom.2014.139224

DO - 10.11606/issn.2238-2593.organicom.2014.139224

M3 - Artikel

SN - 1807-1236

VL - 11

JO - Organicom

JF - Organicom

IS - 20

ER -