Nudging a Behavioural Change in Maritime Carriage of Goods - The Role of Information

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The purpose of this chapter is to examine how the maritime transport industry can be nudged in the direction of more environmental carriage resulting in less greenhouse gas (GHG) emissions. We argue that in addition to new technical solutions, so called clean/green-tech, emissions can also be mitigated through an overall shift in the behaviour of the transport industry. The chapter examines the regulatory means already in place as regards GHG emissions from maritime carriage of goods and questions the idea that there is a lack of information on emissions produced by the transport industry. Relying on behavioural insight, this existing emissions information should, however, be utilized in several different ways in order for it to act as a nudge towards choosing more environmentally friendly alternatives for carriage of cargo: to directly influence the choices of shippers or freight forwarders as well as indirectly influence them through better informed end-consumers of products carried. These nudges, if successful, would in turn affect the behaviour of the maritime transport industry. Hence, focusing on the carriage of cargo, we explore some ways in which the information on GHG emissions could be integrated into the regulatory framework concerning the maritime transport industry and product labelling. The core idea of the chapter is hence to outline and analyse the potential of combining the information that is already collected due to environmental regulation with behavioural insight to mitigate emissions of maritime carriage of cargo.
Original languageEnglish
Title of host publicationResearch Handbook on Maritime Law and Regulation
EditorsJason Chuah
Number of pages16
Place of PublicationCheltenham
PublisherEdward Elgar
Publication date1 Oct 2019
ISBN (Print)978-1-78643-878-2
ISBN (Electronic)978-1-78643-879-9
Publication statusPublished - 1 Oct 2019
MoE publication typeA3 Book chapter

Publication series

NameResearch Handbooks in Private and Commercial Law series
PublisherEdward Elgar

Fields of Science

  • 513 Law

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