@inproceedings{6f242a9ba6144282b9f4e6e875708e4f,
title = "Pay-What-You-Want Pricing Research: Review and Propositions",
keywords = "512 Business and Management",
author = "P{\"o}yry, {Essi Ilona}",
year = "2015",
language = "English",
isbn = "978-1-5108-1586-5 ",
series = "AMA Educators Proceedings ",
publisher = "American Marketing Association",
pages = "700--719",
booktitle = "AMA Summer Educators' Conference 2015",
address = "United States",
note = "Summer Marketing Academic Conference ; Conference date: 14-08-2015 Through 16-08-2015",
}