People buy from people they trust: Using conversation analysis to understand what salespeople do to build trust

Jarkko Juhani Niemi, Ellen Pullins

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
JournalJournal of Marketing Theory and Practice
ISSN1069-6679
Publication statusSubmitted - 7 Feb 2018
MoE publication typeA1 Journal article-refereed

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