Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory

Jaana Simola, Jukka Hyona, Jarmo Kuisma

    Research output: Contribution to journalArticleScientificpeer-review

    Original languageEnglish
    Article number1208
    JournalFrontiers in Psychology
    Number of pages1
    Publication statusPublished - 28 Oct 2014
    MoE publication typeA1 Journal article-refereed

    Fields of Science

    • advertising
    • eye movements
    • attention
    • memory
    • ad format
    • animation
    • internet
    • media
    • 515 Psychology

    Cite this