Perceptions of multilevel dyadic business relationships: A comparison between forest and telecommunications industries

Martti Makkonen, Sami Berghäll

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationProceeding of the American MArketing Association Special Congress
Place of PublicationDublin
PublisherAmerican Marketing Association
Publication date1996
Publication statusPublished - 1996
MoE publication typeA3 Book chapter

Cite this

Makkonen, M., & Berghäll, S. (1996). Perceptions of multilevel dyadic business relationships: A comparison between forest and telecommunications industries . In Proceeding of the American MArketing Association Special Congress Dublin: American Marketing Association.
Makkonen, Martti ; Berghäll, Sami. / Perceptions of multilevel dyadic business relationships : A comparison between forest and telecommunications industries . Proceeding of the American MArketing Association Special Congress. Dublin : American Marketing Association, 1996.
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Makkonen, M & Berghäll, S 1996, Perceptions of multilevel dyadic business relationships: A comparison between forest and telecommunications industries . in Proceeding of the American MArketing Association Special Congress. American Marketing Association, Dublin.

Perceptions of multilevel dyadic business relationships : A comparison between forest and telecommunications industries . / Makkonen, Martti; Berghäll, Sami.

Proceeding of the American MArketing Association Special Congress. Dublin : American Marketing Association, 1996.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

TY - CHAP

T1 - Perceptions of multilevel dyadic business relationships

T2 - A comparison between forest and telecommunications industries

AU - Makkonen, Martti

AU - Berghäll, Sami

PY - 1996

Y1 - 1996

M3 - Chapter

BT - Proceeding of the American MArketing Association Special Congress

PB - American Marketing Association

CY - Dublin

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Makkonen M, Berghäll S. Perceptions of multilevel dyadic business relationships: A comparison between forest and telecommunications industries . In Proceeding of the American MArketing Association Special Congress. Dublin: American Marketing Association. 1996