Rethinking the social acceptance of solar energy: Exploring "states of willingness" in Finland

Research output: Contribution to journalArticleScientificpeer-review

Abstract

Although most studies present willingness to adopt as a pre-adoption facet, very few studies can be found that include pre- and post-adoption willingness factors/conditions in adopting solar energy. This study was carried out to explore public willingness to adopt solar energy in residential areas through the lens of different states (stages) of willingness to adopt, and consequent patterns of social acceptance. This qualitative study found the existence of four states of willingness to adopt solar energy among laypersons and expert Finnish respondents, forming quadrants in the interplay between decision and actions. This gave rise to five segments of customers, most representing the ‘acceptance in principle’ pattern of social acceptance. The results of this study emphasize the necessity for an effective and meaningful approach to those states of willingness to adopt in the growth and diffusion of renewable energy technologies such as solar energy.
Original languageEnglish
Article numberERSS1101
JournalEnergy Research & Social Science
Volume51
Pages (from-to)96-106
Number of pages11
ISSN2214-6296
DOIs
Publication statusPublished - May 2019
MoE publication typeA1 Journal article-refereed

Fields of Science

  • 5142 Social policy
  • customer segmentation
  • social acceptance
  • willingness to adopt
  • solar energy

Cite this

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abstract = "Although most studies present willingness to adopt as a pre-adoption facet, very few studies can be found that include pre- and post-adoption willingness factors/conditions in adopting solar energy. This study was carried out to explore public willingness to adopt solar energy in residential areas through the lens of different states (stages) of willingness to adopt, and consequent patterns of social acceptance. This qualitative study found the existence of four states of willingness to adopt solar energy among laypersons and expert Finnish respondents, forming quadrants in the interplay between decision and actions. This gave rise to five segments of customers, most representing the ‘acceptance in principle’ pattern of social acceptance. The results of this study emphasize the necessity for an effective and meaningful approach to those states of willingness to adopt in the growth and diffusion of renewable energy technologies such as solar energy.",
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Rethinking the social acceptance of solar energy : Exploring "states of willingness" in Finland. / Hai, Md. Abdul.

In: Energy Research & Social Science, Vol. 51, ERSS1101, 05.2019, p. 96-106.

Research output: Contribution to journalArticleScientificpeer-review

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AB - Although most studies present willingness to adopt as a pre-adoption facet, very few studies can be found that include pre- and post-adoption willingness factors/conditions in adopting solar energy. This study was carried out to explore public willingness to adopt solar energy in residential areas through the lens of different states (stages) of willingness to adopt, and consequent patterns of social acceptance. This qualitative study found the existence of four states of willingness to adopt solar energy among laypersons and expert Finnish respondents, forming quadrants in the interplay between decision and actions. This gave rise to five segments of customers, most representing the ‘acceptance in principle’ pattern of social acceptance. The results of this study emphasize the necessity for an effective and meaningful approach to those states of willingness to adopt in the growth and diffusion of renewable energy technologies such as solar energy.

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