Seduced by "fakes": Producing the excessive interplay of authentic/counterfeit from a Baudrillardian perspective

Joel Hietanen, Jeff B. Murray, Antti Sihvonen, Henrikki Tikkanen

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
JournalMarketing Theory
Volume20
Issue number1
Pages (from-to)23-43
Number of pages21
ISSN1470-5931
DOIs
Publication statusPublished - 2020
MoE publication typeA1 Journal article-refereed

Fields of Science

  • Authenticity
  • Baudrillard
  • branding
  • counterfeit
  • luxury
  • seduction
  • INTELLECTUAL PROPERTY
  • COMMODITY FETISHISM
  • CONSUMER CULTURE
  • LUXURY BRANDS
  • AUTHENTICITY
  • CONSUMPTION
  • STRATEGY
  • IDENTITY
  • PARADOX
  • OBJECTS
  • 512 Business and Management

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