Original language | English |
---|---|
Journal | Marketing Theory |
ISSN | 1470-5931 |
DOIs | |
Publication status | Published - Aug 2024 |
MoE publication type | A1 Journal article-refereed |
Fields of Science
- 512 Business and Management
Hanna Leipämaa-Leskinen, Henna Syrjälä, Minna-Maarit Jaskari, Mirja Hannele Kauppinen-Räisänen
Research output: Contribution to journal › Article › Scientific › peer-review
Original language | English |
---|---|
Journal | Marketing Theory |
ISSN | 1470-5931 |
DOIs | |
Publication status | Published - Aug 2024 |
MoE publication type | A1 Journal article-refereed |