Specifying the design for customer learning in the mixed reality experience

Jani Holopainen; Riikka Vehviläinen; Osmo Mattila; Essi Pöyry; Petri Parvinen

doi:10.1007/978-3-030-37858-5_25

Specifying the design for customer learning in the mixed reality experience

Jani Holopainen, Riikka Vehviläinen, Osmo Mattila, Essi Pöyry, Petri Parvinen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Digital Transformation and Global Society : 4th International Conference, DTGS 2019, St. Petersburg, Russia, June 19–21, 2019, Revised Selected Papers
Editors	Daniel A. Alexandrov, Alexander V. Boukhanovsky, Andrei V. Chugunov, Yury Kabanov, Olessia Koltsova, Ilya Musabirov
Number of pages	13
Place of Publication	Cham
Publisher	Springer International Publishing AG
Publication date	1 Feb 2020
Pages	300-312
ISBN (Print)	978-3-030-37857-8
ISBN (Electronic)	978-3-030-37858-5
DOIs	https://doi.org/10.1007/978-3-030-37858-5_25
Publication status	Published - 1 Feb 2020
MoE publication type	A4 Article in conference proceedings
Event	Digital Transformation & Global Society - St. Petersburg, Russian Federation Duration: 19 Jun 2019 → 21 Jun 2019 Conference number: 4

Publication series

Name	Communications in Computer and Information Science
Volume	1038
ISSN (Print)	1865-0929

Fields of Science

512 Business and Management

Access to Document

10.1007/978-3-030-37858-5_25

dtgs submission-1Accepted author manuscript, 643 KB

Cite this

Holopainen, J., Vehviläinen, R., Mattila, O., Pöyry, E., & Parvinen, P. (2020). Specifying the design for customer learning in the mixed reality experience. In D. A. Alexandrov, A. V. Boukhanovsky, A. V. Chugunov, Y. Kabanov, O. Koltsova, & I. Musabirov (Eds.), Digital Transformation and Global Society: 4th International Conference, DTGS 2019, St. Petersburg, Russia, June 19–21, 2019, Revised Selected Papers (pp. 300-312). (Communications in Computer and Information Science ; Vol. 1038). Springer International Publishing AG. https://doi.org/10.1007/978-3-030-37858-5_25

Holopainen, Jani ; Vehviläinen, Riikka ; Mattila, Osmo et al. / Specifying the design for customer learning in the mixed reality experience. Digital Transformation and Global Society: 4th International Conference, DTGS 2019, St. Petersburg, Russia, June 19–21, 2019, Revised Selected Papers. editor / Daniel A. Alexandrov ; Alexander V. Boukhanovsky ; Andrei V. Chugunov ; Yury Kabanov ; Olessia Koltsova ; Ilya Musabirov. Cham : Springer International Publishing AG, 2020. pp. 300-312 (Communications in Computer and Information Science ).

@inproceedings{ba201f594024455db21bfb5283eddcd4,

title = "Specifying the design for customer learning in the mixed reality experience",

keywords = "512 Business and Management",

author = "Jani Holopainen and Riikka Vehvil{\"a}inen and Osmo Mattila and Essi P{\"o}yry and Petri Parvinen",

year = "2020",

month = feb,

day = "1",

doi = "10.1007/978-3-030-37858-5_25",

language = "English",

isbn = "978-3-030-37857-8",

series = "Communications in Computer and Information Science ",

publisher = "Springer International Publishing AG",

pages = "300--312",

editor = "Alexandrov, {Daniel A.} and Boukhanovsky, {Alexander V.} and Chugunov, {Andrei V.} and Yury Kabanov and Olessia Koltsova and Ilya Musabirov",

booktitle = "Digital Transformation and Global Society",

address = "Switzerland",

note = "Digital Transformation & Global Society, DTGS 2019 ; Conference date: 19-06-2019 Through 21-06-2019",

}

Holopainen, J, Vehviläinen, R, Mattila, O, Pöyry, E & Parvinen, P 2020, Specifying the design for customer learning in the mixed reality experience. in DA Alexandrov, AV Boukhanovsky, AV Chugunov, Y Kabanov, O Koltsova & I Musabirov (eds), Digital Transformation and Global Society: 4th International Conference, DTGS 2019, St. Petersburg, Russia, June 19–21, 2019, Revised Selected Papers. Communications in Computer and Information Science , vol. 1038, Springer International Publishing AG, Cham, pp. 300-312, Digital Transformation & Global Society, St. Petersburg, Russian Federation, 19/06/2019. https://doi.org/10.1007/978-3-030-37858-5_25

Specifying the design for customer learning in the mixed reality experience. / Holopainen, Jani; Vehviläinen, Riikka; Mattila, Osmo et al.
Digital Transformation and Global Society: 4th International Conference, DTGS 2019, St. Petersburg, Russia, June 19–21, 2019, Revised Selected Papers. ed. / Daniel A. Alexandrov; Alexander V. Boukhanovsky; Andrei V. Chugunov; Yury Kabanov; Olessia Koltsova; Ilya Musabirov. Cham: Springer International Publishing AG, 2020. p. 300-312 (Communications in Computer and Information Science ; Vol. 1038).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Specifying the design for customer learning in the mixed reality experience

AU - Holopainen, Jani

AU - Vehviläinen, Riikka

AU - Mattila, Osmo

AU - Pöyry, Essi

AU - Parvinen, Petri

N1 - Conference code: 4

PY - 2020/2/1

Y1 - 2020/2/1

KW - 512 Business and Management

U2 - 10.1007/978-3-030-37858-5_25

DO - 10.1007/978-3-030-37858-5_25

M3 - Conference contribution

SN - 978-3-030-37857-8

T3 - Communications in Computer and Information Science

SP - 300

EP - 312

BT - Digital Transformation and Global Society

A2 - Alexandrov, Daniel A.

A2 - Boukhanovsky, Alexander V.

A2 - Chugunov, Andrei V.

A2 - Kabanov, Yury

A2 - Koltsova, Olessia

A2 - Musabirov, Ilya

PB - Springer International Publishing AG

CY - Cham

T2 - Digital Transformation & Global Society

Y2 - 19 June 2019 through 21 June 2019

ER -

Holopainen J, Vehviläinen R, Mattila O, Pöyry E , Parvinen P. Specifying the design for customer learning in the mixed reality experience. In Alexandrov DA, Boukhanovsky AV, Chugunov AV, Kabanov Y, Koltsova O, Musabirov I, editors, Digital Transformation and Global Society: 4th International Conference, DTGS 2019, St. Petersburg, Russia, June 19–21, 2019, Revised Selected Papers. Cham: Springer International Publishing AG. 2020. p. 300-312. (Communications in Computer and Information Science ). doi: 10.1007/978-3-030-37858-5_25