Stages of User Engagement on Social Commerce Platforms: Analysis with the Navigational Clickstream Data

Ashish Kumar, Jari Salo, Hongxiu Li

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
JournalInternational journal of electronic commerce
Volume23
Issue number2
Pages (from-to)179-211
Number of pages33
ISSN1086-4415
DOIs
Publication statusPublished - 3 Apr 2019
MoE publication typeA1 Journal article-refereed

Fields of Science

  • Clickstream data
  • Dijkstra's shortest path algorithm
  • hierarchical Bayesian method
  • multivariate type-2 Tobit
  • online communities
  • online platforms
  • online shopping
  • PageRank algorithm
  • social commerce platforms
  • WORD-OF-MOUTH
  • BROWSING BEHAVIOR
  • PURCHASE BEHAVIOR
  • DECISION-MAKING
  • WEB SITE
  • ONLINE
  • INTERNET
  • MEDIA
  • FRAMEWORK
  • DESIGN
  • 512 Business and Management

Cite this

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title = "Stages of User Engagement on Social Commerce Platforms: Analysis with the Navigational Clickstream Data",
keywords = "Clickstream data, Dijkstra's shortest path algorithm, hierarchical Bayesian method, multivariate type-2 Tobit, online communities, online platforms, online shopping, PageRank algorithm, social commerce platforms, WORD-OF-MOUTH, BROWSING BEHAVIOR, PURCHASE BEHAVIOR, DECISION-MAKING, WEB SITE, ONLINE, INTERNET, MEDIA, FRAMEWORK, DESIGN, 512 Business and Management",
author = "Ashish Kumar and Jari Salo and Hongxiu Li",
year = "2019",
month = "4",
day = "3",
doi = "10.1080/10864415.2018.1564550",
language = "English",
volume = "23",
pages = "179--211",
journal = "International journal of electronic commerce",
issn = "1086-4415",
publisher = "Taylor & Francis",
number = "2",

}

Stages of User Engagement on Social Commerce Platforms : Analysis with the Navigational Clickstream Data. / Kumar, Ashish; Salo, Jari; Li, Hongxiu.

In: International journal of electronic commerce, Vol. 23, No. 2, 03.04.2019, p. 179-211.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Stages of User Engagement on Social Commerce Platforms

T2 - Analysis with the Navigational Clickstream Data

AU - Kumar, Ashish

AU - Salo, Jari

AU - Li, Hongxiu

PY - 2019/4/3

Y1 - 2019/4/3

KW - Clickstream data

KW - Dijkstra's shortest path algorithm

KW - hierarchical Bayesian method

KW - multivariate type-2 Tobit

KW - online communities

KW - online platforms

KW - online shopping

KW - PageRank algorithm

KW - social commerce platforms

KW - WORD-OF-MOUTH

KW - BROWSING BEHAVIOR

KW - PURCHASE BEHAVIOR

KW - DECISION-MAKING

KW - WEB SITE

KW - ONLINE

KW - INTERNET

KW - MEDIA

KW - FRAMEWORK

KW - DESIGN

KW - 512 Business and Management

U2 - 10.1080/10864415.2018.1564550

DO - 10.1080/10864415.2018.1564550

M3 - Article

VL - 23

SP - 179

EP - 211

JO - International journal of electronic commerce

JF - International journal of electronic commerce

SN - 1086-4415

IS - 2

ER -