Projects per year
Abstract
Slogans are an effective way to convey a marketing message. In this paper, we present a method for automatically creating slogans, aimed to facilitate a human slogan designer in her creative process. By taking a target concept (e.g. a computer) and an adjectival property (e.g. creative) as input, the proposed method produces a list of diverse expressions optimizing multiple objectives such as semantic relatedness, language correctness, and usage of rhetorical devices. A key component in the process is a novel method for generating nominal metaphors based on a metaphor interpretation model. Using the generated metaphors, the method builds semantic spaces related to the objectives. It extracts skeletons from existing slogans, and finally fills them in, traversing the semantic spaces, using the genetic algorithm to reach interesting solutions (e.g. “Talent, Skill and Support.”). We evaluate both the metaphor generation method and the overall slogan creation method by running two crowdsourced questionnaires.
Original language | English |
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Title of host publication | Proceedings of the Ninth International Conference on Computational Creativity, Salamanca, Spain, June 25-29, 2018 |
Editors | François Pachet, Anna Jordanous, Carlos León |
Number of pages | 8 |
Place of Publication | Salamanca, Spain |
Publisher | Association for Computational Creativity |
Publication date | 29 Jun 2018 |
Pages | 88-95 |
ISBN (Print) | 978-989-54160-0-4 |
ISBN (Electronic) | 978-989-54160-0-4 |
Publication status | Published - 29 Jun 2018 |
MoE publication type | A4 Article in conference proceedings |
Event | International Conference on Computational Creativity - Coimbra, Portugal Duration: 7 Sept 2020 → 11 Sept 2020 Conference number: 11 http://computationalcreativity.net/iccc20/ |
Fields of Science
- 113 Computer and information sciences
- computational creativity
- natural language processing
- slogan generation
- natural language generation
- genetic algorithms
Projects
- 1 Finished
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Computational Linguistic Creativity (CLiC)
Toivonen, H. T. (Project manager), Ilomäki, L. (Participant), Lakkala, M. (Participant), Kantosalo, A. (Participant), Alm, O. M. (Participant), Toivanen, J. (Participant), Gross, O. (Participant) & Alnajjar, K. (Participant)
01/09/2014 → 31/08/2018
Project: Research project