The effects of animation and format on the perception and memory of online advertising

Jarmo Kuisma, Jaana Simola, Liisa Uusitalo, Anssi Öörni

    Research output: Contribution to journalArticleScientificpeer-review

    Original languageEnglish
    JournalJournal of Interactive Marketing
    Volume24
    Issue number4
    Pages (from-to)269-282
    Number of pages13
    ISSN1094-9968
    DOIs
    Publication statusPublished - 2010
    MoE publication typeA1 Journal article-refereed

    Fields of Science

    • 516 Educational sciences

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