The emergence of PR consultants as part of the Finnish political communication elite

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    This article examines the idea of an emerging political communication elite in the context of the Finnish polity. The specific focus is on PR consultants’ role as new, evolving actors in this elite network, where positions in politics, media and consultancies are becoming increasingly interchangeable. This follows the trend of other Nordic countries, where the professionalisation and commercialisation of political communication has already occurred. Interviews with Finnish PR professionals allow us to trace a common culture where professional expertise, fields of connection and norms and values are shared. The analysis is applied to the context of elite theories and major societal changes of recent decades, including the weakening of the Nordic corporatist system, privatisation and the global trends of mediatisation and promotional culture.
    Original languageEnglish
    JournalJournal of Contemporary European Studies
    Issue number4
    Pages (from-to)377-391
    Number of pages15
    Publication statusPublished - 2018
    MoE publication typeA1 Journal article-refereed

    Fields of Science

    • 517 Political science
    • PR consultants
    • elite culture
    • 518 Media and communications
    • political communication
    • public-relations

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