The haunting specter of retro consumption

Oscar Ahlberg, Joel Hietanen, Tuomas Soila

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Article number1470593120966700
JournalMarketing Theory
Number of pages19
ISSN1470-5931
DOIs
Publication statusPublished - 23 Oct 2020
MoE publication typeA1 Journal article-refereed

Fields of Science

  • 512 Business and Management
  • Affect
  • CONSUMER CULTURE THEORY
  • DETERMINANTS
  • HAUNTOLOGY
  • HERITAGE
  • IDENTITY
  • NOSTALGIA
  • POSTMODERN
  • REVIVAL
  • UNCANNY
  • VINTAGE FASHION
  • future
  • ghost
  • hauntology
  • nostalgia
  • retromarketing
  • specter

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