The Ideal of Neutrality on Wikipedia: Discursive Struggle over Promotion and Critique in Corporate Entries

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Abstract

The purpose of this study is to scrutinize how neutrality is constructed in Wikipedia corporate entries. Neutrality is a complex concept widely discussed in Internet studies. Here we focus on Wikipedia, where Neutral Point of View (NPOV) is one of the core content policies. The full editing histories of the Wikipedia entries of 14 Finnish corporations were analyzed utilizing the concept of discursive struggle by Laclau and Mouffe. We identified the particular expressions (i.e. key signifiers) that caused NPOV-claims or discussions of neutrality, in order to find out what the Wikipedia community understands as neutrality, and how this in general affects the editing of corporate entries. Our findings demonstrate that the ideal of neutrality is discursively contested by two-directed attempts: firstly, promotional language, and secondly by incorporating corporate critique to the entry. As the corporate representations in the entries fluctuate over time, the ambiguity of neutrality becomes visible.
Original languageEnglish
Title of host publicationConference Proceedings of Corporate Communication International Conference on Corporate Communciation 2013
EditorsChristina M. Genest, Roslyn Petelin
Number of pages14
Place of PublicationNew York
PublisherCorporate Communication International
Publication date4 Jun 2013
Publication statusPublished - 4 Jun 2013
MoE publication typeA4 Article in conference proceedings
EventCCI2013 Conference on Corporate Communication - New York, United States
Duration: 4 Jun 20137 Jun 2013

Fields of Science

  • 518 Media and communications
  • 512 Business and Management

Cite this

Porttikivi, M., & Laaksonen, S-M. (2013). The Ideal of Neutrality on Wikipedia: Discursive Struggle over Promotion and Critique in Corporate Entries. In C. M. Genest, & R. Petelin (Eds.), Conference Proceedings of Corporate Communication International Conference on Corporate Communciation 2013 New York: Corporate Communication International.
Porttikivi, Merja ; Laaksonen, Salla-Maaria. / The Ideal of Neutrality on Wikipedia: Discursive Struggle over Promotion and Critique in Corporate Entries. Conference Proceedings of Corporate Communication International Conference on Corporate Communciation 2013. editor / Christina M. Genest ; Roslyn Petelin. New York : Corporate Communication International, 2013.
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abstract = "The purpose of this study is to scrutinize how neutrality is constructed in Wikipedia corporate entries. Neutrality is a complex concept widely discussed in Internet studies. Here we focus on Wikipedia, where Neutral Point of View (NPOV) is one of the core content policies. The full editing histories of the Wikipedia entries of 14 Finnish corporations were analyzed utilizing the concept of discursive struggle by Laclau and Mouffe. We identified the particular expressions (i.e. key signifiers) that caused NPOV-claims or discussions of neutrality, in order to find out what the Wikipedia community understands as neutrality, and how this in general affects the editing of corporate entries. Our findings demonstrate that the ideal of neutrality is discursively contested by two-directed attempts: firstly, promotional language, and secondly by incorporating corporate critique to the entry. As the corporate representations in the entries fluctuate over time, the ambiguity of neutrality becomes visible.",
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Porttikivi, M & Laaksonen, S-M 2013, The Ideal of Neutrality on Wikipedia: Discursive Struggle over Promotion and Critique in Corporate Entries. in CM Genest & R Petelin (eds), Conference Proceedings of Corporate Communication International Conference on Corporate Communciation 2013. Corporate Communication International, New York, New York, United States, 04/06/2013.

The Ideal of Neutrality on Wikipedia: Discursive Struggle over Promotion and Critique in Corporate Entries. / Porttikivi, Merja; Laaksonen, Salla-Maaria.

Conference Proceedings of Corporate Communication International Conference on Corporate Communciation 2013. ed. / Christina M. Genest; Roslyn Petelin. New York : Corporate Communication International, 2013.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

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N2 - The purpose of this study is to scrutinize how neutrality is constructed in Wikipedia corporate entries. Neutrality is a complex concept widely discussed in Internet studies. Here we focus on Wikipedia, where Neutral Point of View (NPOV) is one of the core content policies. The full editing histories of the Wikipedia entries of 14 Finnish corporations were analyzed utilizing the concept of discursive struggle by Laclau and Mouffe. We identified the particular expressions (i.e. key signifiers) that caused NPOV-claims or discussions of neutrality, in order to find out what the Wikipedia community understands as neutrality, and how this in general affects the editing of corporate entries. Our findings demonstrate that the ideal of neutrality is discursively contested by two-directed attempts: firstly, promotional language, and secondly by incorporating corporate critique to the entry. As the corporate representations in the entries fluctuate over time, the ambiguity of neutrality becomes visible.

AB - The purpose of this study is to scrutinize how neutrality is constructed in Wikipedia corporate entries. Neutrality is a complex concept widely discussed in Internet studies. Here we focus on Wikipedia, where Neutral Point of View (NPOV) is one of the core content policies. The full editing histories of the Wikipedia entries of 14 Finnish corporations were analyzed utilizing the concept of discursive struggle by Laclau and Mouffe. We identified the particular expressions (i.e. key signifiers) that caused NPOV-claims or discussions of neutrality, in order to find out what the Wikipedia community understands as neutrality, and how this in general affects the editing of corporate entries. Our findings demonstrate that the ideal of neutrality is discursively contested by two-directed attempts: firstly, promotional language, and secondly by incorporating corporate critique to the entry. As the corporate representations in the entries fluctuate over time, the ambiguity of neutrality becomes visible.

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Porttikivi M, Laaksonen S-M. The Ideal of Neutrality on Wikipedia: Discursive Struggle over Promotion and Critique in Corporate Entries. In Genest CM, Petelin R, editors, Conference Proceedings of Corporate Communication International Conference on Corporate Communciation 2013. New York: Corporate Communication International. 2013