The Social Significance of the Facebook Like Button

Veikko Oskari Eranti, Markku Kalle Lonkila

Research output: Contribution to journalArticleScientificpeer-review

Abstract

In this paper we study social aspects of using the Like button for purposes of impression management, identity construction, and maintenance of social ties online. On the theoretical level our investigation combines Goffman’s notion of face-work with concepts of social network analysis, shedding light on what we dub ‘nano-level’ interaction and sociality on social networking sites. Our data come from a 2013 classroom survey in which 26 Finnish university students were asked about their motives for and ways of using the Like button. Our results show that though the Like button was designed to allow users to express their positive evaluations of the contents of Facebook posts, comments, and pictures, it was in actual fact used for a wide variety of purposes, from dating efforts to conversation regulation and maintenance of social ties. Our results also reveal that the networked Facebook audience affects the users’ liking behavior, and that users reflect their liking based on previous likes.
Translated title of the contributionFacebookin like-nappulan sosiaaliset merkitykset
Original languageEnglish
JournalFirst Monday (Chicago)
Volume2015
Issue number6
ISSN1396-0466
DOIs
Publication statusPublished - 2 Jun 2015
MoE publication typeA1 Journal article-refereed

Fields of Science

  • 5141 Sociology

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