Abstract
The article deals with strategic communication in the context of work organizations, from the point of view of employees. The starting point is the shift or turn towards a more active role of employees in strategic organizational communications. New operating and communication environments foster extended discussion about the role of contemporary communication models and their validity. Also, changes in working life and strategic management, as well as in communication practices and in perceptions of peoples’ communication roles, call for a wider point of view. The article suggests that responsible dialogue completes the communication palette. It emphasizes everyone’s duties and rights in communication by giving opportunities to participate and influence, and to strengthen commitment and engagement. The final objective is to empower organizations into better decisions, innovations and performance.
| Original language | English |
|---|---|
| Title of host publication | Communication Ethics in a Connected World |
| Editors | Andrea Catellani, Ralph Tench, Ansgar Zerfaß |
| Place of Publication | Brussels |
| Publisher | Peter Lang |
| Publication status | Accepted/In press - Jan 2015 |
| MoE publication type | A4 Article in conference proceedings |
Fields of Science
- 518 Media and communications
- strategic employee communication
- 512 Business and Management
- strategic management