"We just keep on getting wrong consumer research results": A case study on new product development failure on convenience food sector

Toni Ryynänen; Annaleena Hakatie

"We just keep on getting wrong consumer research results": A case study on new product development failure on convenience food sector

Department of Economics and Management

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	International Conference on Designing Food and designing for Food : Conference Proceedings
Editors	Francesca Zampollo, Chris Smith
Number of pages	13
Place of Publication	London
Publisher	International Food Design Society
Publication date	2012
Pages	71-83
ISBN (Electronic)	978-1-907675-18-8
Publication status	Published - 2012
MoE publication type	A4 Article in conference proceedings
Event	International Conference on Designing Food and designing for Food - London, United Kingdom Duration: 28 Jun 2012 → 29 Aug 2012 Conference number: 2

Fields of Science

416 Food Science

Cite this

@inproceedings{f679c8e1518f4f1b9fdc77ea1c20f5d7,

title = "{"}We just keep on getting wrong consumer research results{"}: A case study on new product development failure on convenience food sector",

keywords = "416 Food Science",

author = "Toni Ryyn{\"a}nen and Annaleena Hakatie",

year = "2012",

language = "English",

pages = "71--83",

editor = "Francesca Zampollo and Chris Smith",

booktitle = "International Conference on Designing Food and designing for Food",

publisher = "International Food Design Society",

address = "International",

note = "International Conference on Designing Food and designing for Food ; Conference date: 28-06-2012 Through 29-08-2012",

}

Ryynänen, T & Hakatie, A 2012, "We just keep on getting wrong consumer research results": A case study on new product development failure on convenience food sector. in F Zampollo & C Smith (eds), International Conference on Designing Food and designing for Food: Conference Proceedings. International Food Design Society, London, pp. 71-83, International Conference on Designing Food and designing for Food , London, United Kingdom, 28/06/2012.

"We just keep on getting wrong consumer research results" : A case study on new product development failure on convenience food sector. / Ryynänen, Toni; Hakatie, Annaleena.

International Conference on Designing Food and designing for Food: Conference Proceedings. ed. / Francesca Zampollo; Chris Smith. London : International Food Design Society, 2012. p. 71-83.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - "We just keep on getting wrong consumer research results"

T2 - International Conference on Designing Food and designing for Food

AU - Ryynänen, Toni

AU - Hakatie, Annaleena

N1 - Conference code: 2

PY - 2012

Y1 - 2012

KW - 416 Food Science

M3 - Conference contribution

SP - 71

EP - 83

BT - International Conference on Designing Food and designing for Food

A2 - Zampollo, Francesca

A2 - Smith, Chris

PB - International Food Design Society

CY - London

Y2 - 28 June 2012 through 29 August 2012

ER -