"We just keep on getting wrong consumer research results": A case study on new product development failure on convenience food sector

Toni Ryynänen, Annaleena Hakatie

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationInternational Conference on Designing Food and designing for Food : Conference Proceedings
EditorsFrancesca Zampollo, Chris Smith
Number of pages13
Place of PublicationLondon
PublisherInternational Food Design Society
Publication date2012
ISBN (Electronic)978-1-907675-18-8
Publication statusPublished - 2012
MoE publication typeA4 Article in conference proceedings
EventInternational Conference on Designing Food and designing for Food - London, United Kingdom
Duration: 28 Jun 201229 Aug 2012
Conference number: 2

Fields of Science

  • 416 Food Science

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