Aktiviteetti: Puhe- tai esitystyypit › Kutsuesitelmä
Audiences of various countermedia outlets are increasingly assuming the role of the 'prosumer' (Bruns 2008). In addition to being consumers of 'alternative news', they also mobilize by actively harnessing the information flows in the 'hybrid media system' (Chadwick 2013). On the one hand, the prosumers 'reinform' their own online communities by reinterpreting mainstream news event coverage for them (Jammet and Guidi 2017). At the same time, they also develop spreadable frames for the purposes of maintaining salient exposure in the mainstream sphere.
The analysis of three countermedia-orginating news events during the US and French presidential elections, 'Macronleaks', 'Pizzagate' and 'Voter Fraud' (Pyrhönen and Bauvois 2018, forthcoming) opens up new avenues for understanding post-factual storytelling, both in terms of narrative subject-matter and strategic social action.