Advancing E-Commerce Personalization: Process Framework and Case Study

Maurits Kaptein, Petri Parvinen

Tutkimustuotos: ArtikkelijulkaisuArtikkeliTieteellinenvertaisarvioitu

Alkuperäiskielienglanti
LehtiInternational journal of electronic commerce
Vuosikerta19
Numero3
Sivut7-33
Sivumäärä27
ISSN1086-4415
DOI - pysyväislinkit
TilaJulkaistu - 2015
OKM-julkaisutyyppiA1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä, vertaisarvioitu

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title = "Advancing E-Commerce Personalization: Process Framework and Case Study",
keywords = "E-commerce, e-tail, personalization, e-selling, online marketing, digital service innovation, RECOMMENDATION SYSTEMS, DYNAMIC ALLOCATION, INFLUENCE TACTICS, PERSUASION, HETEROGENEITY, INTERNET, ONLINE, MODEL, MANAGEMENT, PURCHASE, 512 Business and Management",
author = "Maurits Kaptein and Petri Parvinen",
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Advancing E-Commerce Personalization : Process Framework and Case Study. / Kaptein, Maurits; Parvinen, Petri.

julkaisussa: International journal of electronic commerce, Vuosikerta 19, Nro 3, 2015, s. 7-33.

Tutkimustuotos: ArtikkelijulkaisuArtikkeliTieteellinenvertaisarvioitu

TY - JOUR

T1 - Advancing E-Commerce Personalization

T2 - Process Framework and Case Study

AU - Kaptein, Maurits

AU - Parvinen, Petri

PY - 2015

Y1 - 2015

KW - E-commerce

KW - e-tail

KW - personalization

KW - e-selling

KW - online marketing

KW - digital service innovation

KW - RECOMMENDATION SYSTEMS

KW - DYNAMIC ALLOCATION

KW - INFLUENCE TACTICS

KW - PERSUASION

KW - HETEROGENEITY

KW - INTERNET

KW - ONLINE

KW - MODEL

KW - MANAGEMENT

KW - PURCHASE

KW - 512 Business and Management

U2 - 10.1080/10864415.2015.1000216

DO - 10.1080/10864415.2015.1000216

M3 - Article

VL - 19

SP - 7

EP - 33

JO - International journal of electronic commerce

JF - International journal of electronic commerce

SN - 1086-4415

IS - 3

ER -