Analyzing Commercial Collaboration Attractiveness in YouTube Based on Micro-Analytical Content Labeling and Audience Retention

Petri Parvinen; Markus Tandefelt; Essi Pöyry; Antti Juhani Lähtevänoja; Osmo Mattila

doi:10.24251/HICSS.2022.228

Analyzing Commercial Collaboration Attractiveness in YouTube Based on Micro-Analytical Content Labeling and Audience Retention

Petri Parvinen, Markus Tandefelt, Essi Pöyry, Antti Juhani Lähtevänoja, Osmo Mattila

Tutkimustuotos: Artikkeli kirjassa/raportissa/konferenssijulkaisussa › Konferenssiartikkeli › Tieteellinen › vertaisarvioitu

Alkuperäiskieli	englanti
Otsikko	Proceedings of the 55th Hawaii International Conference on System Sciences
Toimittajat	Tung X. Bui
Sivumäärä	4
Kustantaja	Hawaii International Conference on System Sciences
Julkaisupäivä	2022
Sivut	1834-1837
ISBN (elektroninen)	978-0-9981331-5-7
DOI - pysyväislinkit	https://doi.org/10.24251/HICSS.2022.228
Tila	Julkaistu - 2022
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisuussa
Tapahtuma	Hawaii International Conference on System Sciences - , Yhdysvallat (USA) Kesto: 4 tammik. 2022 → 7 tammik. 2022 Konferenssinumero: 55

Julkaisusarja

Nimi	Proceedings of the Annual Hawaii International Conference on System Sciences
ISSN (painettu)	1530-1605
ISSN (elektroninen)	2572-6862

Tieteenalat

113 Tietojenkäsittely- ja informaatiotieteet

Pääsy asiakirjaan

10.24251/HICSS.2022.228Lisenssi: CC BY-NC-ND

0180Lopullinen julkaistu versio, 329 KBLisenssi: CC BY-NC-ND

http://hdl.handle.net/10125/79560Lisenssi: CC BY-NC-ND

Siteeraa tätä

Parvinen, P., Tandefelt, M., Pöyry, E., Lähtevänoja, A. J., & Mattila, O. (2022). Analyzing Commercial Collaboration Attractiveness in YouTube Based on Micro-Analytical Content Labeling and Audience Retention. teoksessa T. X. Bui (Toimittaja), Proceedings of the 55th Hawaii International Conference on System Sciences (Sivut 1834-1837). (Proceedings of the Annual Hawaii International Conference on System Sciences). Hawaii International Conference on System Sciences. https://doi.org/10.24251/HICSS.2022.228

Parvinen, Petri ; Tandefelt, Markus ; Pöyry, Essi et al. / Analyzing Commercial Collaboration Attractiveness in YouTube Based on Micro-Analytical Content Labeling and Audience Retention. Proceedings of the 55th Hawaii International Conference on System Sciences. Toimittaja / Tung X. Bui. Hawaii International Conference on System Sciences, 2022. Sivut 1834-1837 (Proceedings of the Annual Hawaii International Conference on System Sciences).

@inproceedings{0822ab896b7d4b5c8d00efcadde6fb15,

title = "Analyzing Commercial Collaboration Attractiveness in YouTube Based on Micro-Analytical Content Labeling and Audience Retention",

keywords = "113 Computer and information sciences",

author = "Petri Parvinen and Markus Tandefelt and Essi P{\"o}yry and L{\"a}htev{\"a}noja, {Antti Juhani} and Osmo Mattila",

year = "2022",

doi = "10.24251/HICSS.2022.228",

language = "English",

series = "Proceedings of the Annual Hawaii International Conference on System Sciences",

publisher = "Hawaii International Conference on System Sciences",

pages = "1834--1837",

editor = "Bui, {Tung X.}",

booktitle = "Proceedings of the 55th Hawaii International Conference on System Sciences",

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note = "Hawaii International Conference on System Sciences<br/><br/>, HICSS ; Conference date: 04-01-2022 Through 07-01-2022",

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Parvinen, P, Tandefelt, M, Pöyry, E , Lähtevänoja, AJ & Mattila, O 2022, Analyzing Commercial Collaboration Attractiveness in YouTube Based on Micro-Analytical Content Labeling and Audience Retention. julkaisussa TX Bui (Toimittaja), Proceedings of the 55th Hawaii International Conference on System Sciences. Proceedings of the Annual Hawaii International Conference on System Sciences, Hawaii International Conference on System Sciences, Sivut 1834-1837, Hawaii International Conference on System Sciences

, Yhdysvallat (USA), 04/01/2022. https://doi.org/10.24251/HICSS.2022.228

Analyzing Commercial Collaboration Attractiveness in YouTube Based on Micro-Analytical Content Labeling and Audience Retention. / Parvinen, Petri; Tandefelt, Markus; Pöyry, Essi et al.
Proceedings of the 55th Hawaii International Conference on System Sciences. toim. / Tung X. Bui. Hawaii International Conference on System Sciences, 2022. s. 1834-1837 (Proceedings of the Annual Hawaii International Conference on System Sciences).

Tutkimustuotos: Artikkeli kirjassa/raportissa/konferenssijulkaisussa › Konferenssiartikkeli › Tieteellinen › vertaisarvioitu

TY - GEN

T1 - Analyzing Commercial Collaboration Attractiveness in YouTube Based on Micro-Analytical Content Labeling and Audience Retention

AU - Parvinen, Petri

AU - Tandefelt, Markus

AU - Pöyry, Essi

AU - Lähtevänoja, Antti Juhani

AU - Mattila, Osmo

N1 - Conference code: 55

PY - 2022

Y1 - 2022

KW - 113 Computer and information sciences

U2 - 10.24251/HICSS.2022.228

DO - 10.24251/HICSS.2022.228

M3 - Conference contribution

T3 - Proceedings of the Annual Hawaii International Conference on System Sciences

SP - 1834

EP - 1837

BT - Proceedings of the 55th Hawaii International Conference on System Sciences

A2 - Bui, Tung X.

PB - Hawaii International Conference on System Sciences

T2 - Hawaii International Conference on System Sciences<br/><br/>

Y2 - 4 January 2022 through 7 January 2022

ER -

Parvinen P, Tandefelt M, Pöyry E , Lähtevänoja AJ, Mattila O. Analyzing Commercial Collaboration Attractiveness in YouTube Based on Micro-Analytical Content Labeling and Audience Retention. julkaisussa Bui TX, toimittaja, Proceedings of the 55th Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences. 2022. s. 1834-1837. (Proceedings of the Annual Hawaii International Conference on System Sciences). doi: 10.24251/HICSS.2022.228