Anatomy of Viral Social Media Events

Tutkimustuotos: Artikkeli kirjassa/raportissa/konferenssijulkaisussaKonferenssiartikkeliTieteellinenvertaisarvioitu

Abstrakti

Discussion topics go sometimes viral in social media
without a seemingly coherent pattern. Existing literature shows
these discussions can reach a very high level, but, notably, they
prevail to varying degrees. This paper investigates the anatomy of
viral social media events using a dataset of 960 viral social media
discussion topics that have been identified by an algorithm from
a variety of social media sources over two years’ time. A negative
binomial regression shows that the average daily amount and the
relative change in the daily amount of social media platforms
at which the event has been discussed has a positive effect on
the duration of the event. Average or relative amount of posts
or authors has no or very little effect on event duration. The
results suggest that viral social media events last longer when
people using different social media platforms get exposed to them.
This finding contributes to the literature on social media events,
virality, and information diffusion.
Alkuperäiskielienglanti
OtsikkoProceedings of the 51st Hawaii International Conference on System Sciences
Sivumäärä10
KustantajaUniversity of Hawai'i at Manoa
Julkaisupäivä2018
Sivut2173-2182
Artikkeli no0273
ISBN (elektroninen)978-0-9981331-1-9
DOI - pysyväislinkit
TilaJulkaistu - 2018
OKM-julkaisutyyppiA4 Artikkeli konferenssijulkaisuussa
TapahtumaHawaii International Conference on System Sciences - Waikoloa Village, Yhdysvallat (USA)
Kesto: 3 tammikuuta 20186 tammikuuta 2018
Konferenssinumero: 51

Lisätietoja


Volume:
Proceeding volume:

Tieteenalat

  • 113 Tietojenkäsittely- ja informaatiotieteet
  • 518 Media- ja viestintätieteet

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