Anatomy of Viral Social Media Events

Tutkimustuotos: Artikkeli kirjassa/raportissa/konferenssijulkaisussaKonferenssiartikkeliTieteellinenvertaisarvioitu

Kuvaus

Discussion topics go sometimes viral in social media
without a seemingly coherent pattern. Existing literature shows
these discussions can reach a very high level, but, notably, they
prevail to varying degrees. This paper investigates the anatomy of
viral social media events using a dataset of 960 viral social media
discussion topics that have been identified by an algorithm from
a variety of social media sources over two years’ time. A negative
binomial regression shows that the average daily amount and the
relative change in the daily amount of social media platforms
at which the event has been discussed has a positive effect on
the duration of the event. Average or relative amount of posts
or authors has no or very little effect on event duration. The
results suggest that viral social media events last longer when
people using different social media platforms get exposed to them.
This finding contributes to the literature on social media events,
virality, and information diffusion.
Alkuperäiskielienglanti
OtsikkoProceedings of the 51st Hawaii International Conference on System Sciences
Sivumäärä10
KustantajaUniversity of Hawai'i at Manoa
Julkaisupäivä2018
Sivut2173-2182
Artikkeli no0273
ISBN (elektroninen)978-0-9981331-1-9
DOI - pysyväislinkit
TilaJulkaistu - 2018
OKM-julkaisutyyppiA4 Artikkeli konferenssijulkaisuussa
TapahtumaHawaii International Conference on System Sciences - Waikoloa Village, Yhdysvallat (USA)
Kesto: 3 tammikuuta 20186 tammikuuta 2018
Konferenssinumero: 51

Lisätietoja


Volume:
Proceeding volume:

Tieteenalat

  • 113 Tietojenkäsittely- ja informaatiotieteet
  • 518 Media- ja viestintätieteet

Lainaa tätä

Pöyry, E. I., Laaksonen, S-M., Kekkonen, A. I., & Pääkkönen, J. I. (2018). Anatomy of Viral Social Media Events. teoksessa Proceedings of the 51st Hawaii International Conference on System Sciences (Sivut 2173-2182). [0273] University of Hawai'i at Manoa. https://doi.org/10.24251/hicss.2018.272
Pöyry, Essi Ilona ; Laaksonen, Salla-Maaria ; Kekkonen, Arto Ilmari ; Pääkkönen, Juho Ilmari. / Anatomy of Viral Social Media Events. Proceedings of the 51st Hawaii International Conference on System Sciences. University of Hawai'i at Manoa, 2018. Sivut 2173-2182
@inproceedings{9b6c9645386042c1ae0d35394769da88,
title = "Anatomy of Viral Social Media Events",
abstract = "Discussion topics go sometimes viral in social mediawithout a seemingly coherent pattern. Existing literature showsthese discussions can reach a very high level, but, notably, theyprevail to varying degrees. This paper investigates the anatomy ofviral social media events using a dataset of 960 viral social mediadiscussion topics that have been identified by an algorithm froma variety of social media sources over two years’ time. A negativebinomial regression shows that the average daily amount and therelative change in the daily amount of social media platformsat which the event has been discussed has a positive effect onthe duration of the event. Average or relative amount of postsor authors has no or very little effect on event duration. Theresults suggest that viral social media events last longer whenpeople using different social media platforms get exposed to them.This finding contributes to the literature on social media events,virality, and information diffusion.",
keywords = "113 Computer and information sciences, 518 Media and communications",
author = "P{\"o}yry, {Essi Ilona} and Salla-Maaria Laaksonen and Kekkonen, {Arto Ilmari} and P{\"a}{\"a}kk{\"o}nen, {Juho Ilmari}",
note = "Volume: Proceeding volume:",
year = "2018",
doi = "10.24251/hicss.2018.272",
language = "English",
pages = "2173--2182",
booktitle = "Proceedings of the 51st Hawaii International Conference on System Sciences",
publisher = "University of Hawai'i at Manoa",
address = "United States",

}

Pöyry, EI, Laaksonen, S-M, Kekkonen, AI & Pääkkönen, JI 2018, Anatomy of Viral Social Media Events. julkaisussa Proceedings of the 51st Hawaii International Conference on System Sciences., 0273, University of Hawai'i at Manoa, Sivut 2173-2182, Hawaii International Conference on System Sciences, Waikoloa Village, Yhdysvallat (USA), 03/01/2018. https://doi.org/10.24251/hicss.2018.272

Anatomy of Viral Social Media Events. / Pöyry, Essi Ilona; Laaksonen, Salla-Maaria; Kekkonen, Arto Ilmari; Pääkkönen, Juho Ilmari.

Proceedings of the 51st Hawaii International Conference on System Sciences. University of Hawai'i at Manoa, 2018. s. 2173-2182 0273.

Tutkimustuotos: Artikkeli kirjassa/raportissa/konferenssijulkaisussaKonferenssiartikkeliTieteellinenvertaisarvioitu

TY - GEN

T1 - Anatomy of Viral Social Media Events

AU - Pöyry, Essi Ilona

AU - Laaksonen, Salla-Maaria

AU - Kekkonen, Arto Ilmari

AU - Pääkkönen, Juho Ilmari

N1 - Volume: Proceeding volume:

PY - 2018

Y1 - 2018

N2 - Discussion topics go sometimes viral in social mediawithout a seemingly coherent pattern. Existing literature showsthese discussions can reach a very high level, but, notably, theyprevail to varying degrees. This paper investigates the anatomy ofviral social media events using a dataset of 960 viral social mediadiscussion topics that have been identified by an algorithm froma variety of social media sources over two years’ time. A negativebinomial regression shows that the average daily amount and therelative change in the daily amount of social media platformsat which the event has been discussed has a positive effect onthe duration of the event. Average or relative amount of postsor authors has no or very little effect on event duration. Theresults suggest that viral social media events last longer whenpeople using different social media platforms get exposed to them.This finding contributes to the literature on social media events,virality, and information diffusion.

AB - Discussion topics go sometimes viral in social mediawithout a seemingly coherent pattern. Existing literature showsthese discussions can reach a very high level, but, notably, theyprevail to varying degrees. This paper investigates the anatomy ofviral social media events using a dataset of 960 viral social mediadiscussion topics that have been identified by an algorithm froma variety of social media sources over two years’ time. A negativebinomial regression shows that the average daily amount and therelative change in the daily amount of social media platformsat which the event has been discussed has a positive effect onthe duration of the event. Average or relative amount of postsor authors has no or very little effect on event duration. Theresults suggest that viral social media events last longer whenpeople using different social media platforms get exposed to them.This finding contributes to the literature on social media events,virality, and information diffusion.

KW - 113 Computer and information sciences

KW - 518 Media and communications

U2 - 10.24251/hicss.2018.272

DO - 10.24251/hicss.2018.272

M3 - Conference contribution

SP - 2173

EP - 2182

BT - Proceedings of the 51st Hawaii International Conference on System Sciences

PB - University of Hawai'i at Manoa

ER -

Pöyry EI, Laaksonen S-M, Kekkonen AI, Pääkkönen JI. Anatomy of Viral Social Media Events. julkaisussa Proceedings of the 51st Hawaii International Conference on System Sciences. University of Hawai'i at Manoa. 2018. s. 2173-2182. 0273 https://doi.org/10.24251/hicss.2018.272