@inbook{9ff55977cd364cb2a4db8a215d099afb,
title = "Attention and Pervasive Computing: A Case Study of Online Advertising",
keywords = "511 Economics",
author = "Jarmo Kuisma and Simola, {Jaana Marketta} and Anssi {\"O}{\"o}rni",
year = "2010",
language = "English",
isbn = "978-1-60566-996-0",
series = "Advances in Business Information Systems and Analytics (ABISA) Book Series",
publisher = "IGI Global",
pages = "18--33",
editor = "Varuna Godara",
booktitle = "Pervasive Computing for Business: Trends and Applications",
address = "United States",
}