Between automation and interpretation: Using data visualization in social media analytics companies

Salla-Maaria Laaksonen; Juho Pääkkönen

doi:10.5117/9789463722902_ch06

Between automation and interpretation: Using data visualization in social media analytics companies

Tutkimustuotos: Artikkeli kirjassa/raportissa/konferenssijulkaisussa › Kirjan luku tai artikkeli › Tieteellinen › vertaisarvioitu

Abstrakti

Alkuperäiskieli	englanti
Otsikko	Data Visualization in Society
Toimittajat	Martin Engebretsen, Helen Kennedy
Sivumäärä	15
Julkaisupaikka	Amsterdam
Kustantaja	Amsterdam University Press
Julkaisupäivä	10 huhtik. 2020
Sivut	95-109
ISBN (painettu)	978-94-6372-290-2
ISBN (elektroninen)	978-90-4854-313-7
DOI - pysyväislinkit	https://doi.org/10.5117/9789463722902_ch06
Tila	Julkaistu - 10 huhtik. 2020
OKM-julkaisutyyppi	A3 Kirjan tai muun kokoomateoksen osa

Tieteenalat

512 Liiketaloustiede
518 Media- ja viestintätieteet

Pääsy asiakirjaan

10.5117/9789463722902_ch06Lisenssi: CC BY-NC-ND

http://oapen.org/search?identifier=1007903Lisenssi: CC BY-NC-ND

1 Päättynyt

SSMA: Smarter Social Media Analytics
Laaksonen, S., Jauho, M., Salovaara, A., Pääkkönen, J., Kekkonen, A. & Pöyry, E.
01/12/2016 → 31/05/2018
Projekti: Tutkimusprojekti

Siteeraa tätä

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Between automation and interpretation : Using data visualization in social media analytics companies. / Laaksonen, Salla-Maaria ; Pääkkönen, Juho.

Data Visualization in Society. toim. / Martin Engebretsen; Helen Kennedy. Amsterdam : Amsterdam University Press, 2020. s. 95-109.

Tutkimustuotos: Artikkeli kirjassa/raportissa/konferenssijulkaisussa › Kirjan luku tai artikkeli › Tieteellinen › vertaisarvioitu

TY - CHAP

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N2 - This chapter explores the use of data visualizations in social media analytics companies. Drawing on a dataset of ethnographic field notes and thematic interviews in four Finnish social media analytics companies, we argue that data visualizations are crucially involved in how analytics-based knowledge claims become accepted by companies and their clients. Basing on previous research on visualizations in organizations and as a representational practice, we explore their role in social media analytics. We identify three practices of using visualizations, which we named simple-boxing, flatter-boxing and pretty boxing. We argue that these practices enable analysts to achieve the simultaneous aims of producing credible and valuable analytics in a context marked by high business promises.

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KW - 518 Media and communications

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Between automation and interpretation: Using data visualization in social media analytics companies

Abstrakti

Tieteenalat

Pääsy asiakirjaan

Projektit

SSMA: Smarter Social Media Analytics

Siteeraa tätä