This study fills a gap in gambling research by inquiring into the ways in which people make sense of their country's gambling policy as a comprehensive logic with interrelated facets. Nineteen focus group interviews were conducted with 88 persons in Helsinki, Finland. The interview protocol involved discussion stimuli and tasks. The study participants expressed the view that the public image and function of gambling provision involves a great deal of contradictory elements. Even though the existing monopoly system was given approval in terms of yielding funding to good causes, the interviewees were still critical of how the monopoly system worked when it comes to advertising, availability, and customer loyalty programs. A core dilemma identified was whether the system aims to prevent gambling-related problems or whether it does, in fact, promote gambling consumption. If skilfully executed, the study method can be fruitful for discerning core logical inconsistencies in the gambling regulation systems of other countries as well.
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