Consumer Trust in a Health-Enhancing Innovation: Comparisons between Finland, Germany, and the United Kingdom

Tutkimustuotos: ArtikkelijulkaisuArtikkeliTieteellinenvertaisarvioitu

Kuvaus

A health effect is a credence quality feature which is difficult for consumers to detect, and they need to be convinced of its trustworthiness. This study explores the role of trust-related arguments in Finnish, German, and British consumers' willingness to try a novel health-enhancing, non-edible product. Scientific evidence in particular would convince consumers, particularly Finnish ones, to try a product. Receiving recommendations from other users was more important for younger than for older respondents when it came to trying this type of product. Different marketing strategies may be needed to convince potential users of the benefits of a novel product.

Alkuperäiskielienglanti
LehtiJournal of International Consumer Marketing
Vuosikerta31
Numero2
Sivut162-176
Sivumäärä15
ISSN0896-1530
DOI - pysyväislinkit
TilaJulkaistu - 23 huhtikuuta 2019
OKM-julkaisutyyppiA1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä, vertaisarvioitu

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title = "Consumer Trust in a Health-Enhancing Innovation: Comparisons between Finland, Germany, and the United Kingdom",
abstract = "A health effect is a credence quality feature which is difficult for consumers to detect, and they need to be convinced of its trustworthiness. This study explores the role of trust-related arguments in Finnish, German, and British consumers' willingness to try a novel health-enhancing, non-edible product. Scientific evidence in particular would convince consumers, particularly Finnish ones, to try a product. Receiving recommendations from other users was more important for younger than for older respondents when it came to trying this type of product. Different marketing strategies may be needed to convince potential users of the benefits of a novel product.",
keywords = "CARE, DETERMINANTS, FUNCTIONAL FOODS, INFORMATION, PERCEPTION, PRODUCT DEVELOPMENT, PUBLIC ACCEPTANCE, RISK, SAFETY, Trust, WILLINGNESS-TO-PAY, consumer behavior, health, innovation, willingness to try, 511 Economics",
author = "Riikka Puhakka and Sari Ollila and Raisa Valve and Sinkkonen, {Aki Tapio}",
year = "2019",
month = "4",
day = "23",
doi = "10.1080/08961530.2018.1498757",
language = "English",
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pages = "162--176",
journal = "Journal of International Consumer Marketing",
issn = "0896-1530",
publisher = "INTERNATIONAL BUSINESS PRESS",
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}

Consumer Trust in a Health-Enhancing Innovation : Comparisons between Finland, Germany, and the United Kingdom. / Puhakka, Riikka ; Ollila, Sari ; Valve, Raisa; Sinkkonen, Aki Tapio.

julkaisussa: Journal of International Consumer Marketing, Vuosikerta 31, Nro 2, 23.04.2019, s. 162-176.

Tutkimustuotos: ArtikkelijulkaisuArtikkeliTieteellinenvertaisarvioitu

TY - JOUR

T1 - Consumer Trust in a Health-Enhancing Innovation

T2 - Comparisons between Finland, Germany, and the United Kingdom

AU - Puhakka, Riikka

AU - Ollila, Sari

AU - Valve, Raisa

AU - Sinkkonen, Aki Tapio

PY - 2019/4/23

Y1 - 2019/4/23

N2 - A health effect is a credence quality feature which is difficult for consumers to detect, and they need to be convinced of its trustworthiness. This study explores the role of trust-related arguments in Finnish, German, and British consumers' willingness to try a novel health-enhancing, non-edible product. Scientific evidence in particular would convince consumers, particularly Finnish ones, to try a product. Receiving recommendations from other users was more important for younger than for older respondents when it came to trying this type of product. Different marketing strategies may be needed to convince potential users of the benefits of a novel product.

AB - A health effect is a credence quality feature which is difficult for consumers to detect, and they need to be convinced of its trustworthiness. This study explores the role of trust-related arguments in Finnish, German, and British consumers' willingness to try a novel health-enhancing, non-edible product. Scientific evidence in particular would convince consumers, particularly Finnish ones, to try a product. Receiving recommendations from other users was more important for younger than for older respondents when it came to trying this type of product. Different marketing strategies may be needed to convince potential users of the benefits of a novel product.

KW - CARE

KW - DETERMINANTS

KW - FUNCTIONAL FOODS

KW - INFORMATION

KW - PERCEPTION

KW - PRODUCT DEVELOPMENT

KW - PUBLIC ACCEPTANCE

KW - RISK

KW - SAFETY

KW - Trust

KW - WILLINGNESS-TO-PAY

KW - consumer behavior

KW - health

KW - innovation

KW - willingness to try

KW - 511 Economics

U2 - 10.1080/08961530.2018.1498757

DO - 10.1080/08961530.2018.1498757

M3 - Article

VL - 31

SP - 162

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JO - Journal of International Consumer Marketing

JF - Journal of International Consumer Marketing

SN - 0896-1530

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