Kuvaus
A health effect is a credence quality feature which is difficult for consumers to detect, and they need to be convinced of its trustworthiness. This study explores the role of trust-related arguments in Finnish, German, and British consumers' willingness to try a novel health-enhancing, non-edible product. Scientific evidence in particular would convince consumers, particularly Finnish ones, to try a product. Receiving recommendations from other users was more important for younger than for older respondents when it came to trying this type of product. Different marketing strategies may be needed to convince potential users of the benefits of a novel product.
| Alkuperäiskieli | englanti |
|---|---|
| Lehti | Journal of International Consumer Marketing |
| Vuosikerta | 31 |
| Numero | 2 |
| Sivut | 162-176 |
| Sivumäärä | 15 |
| ISSN | 0896-1530 |
| DOI - pysyväislinkit | |
| Tila | Julkaistu - 23 huhtikuuta 2019 |
| OKM-julkaisutyyppi | A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä, vertaisarvioitu |
Tieteenalat
- 511 Kansantaloustiede
Lainaa tätä
}
Consumer Trust in a Health-Enhancing Innovation : Comparisons between Finland, Germany, and the United Kingdom. / Puhakka, Riikka ; Ollila, Sari ; Valve, Raisa; Sinkkonen, Aki Tapio.
julkaisussa: Journal of International Consumer Marketing, Vuosikerta 31, Nro 2, 23.04.2019, s. 162-176.Tutkimustuotos: Artikkelijulkaisu › Artikkeli › Tieteellinen › vertaisarvioitu
TY - JOUR
T1 - Consumer Trust in a Health-Enhancing Innovation
T2 - Comparisons between Finland, Germany, and the United Kingdom
AU - Puhakka, Riikka
AU - Ollila, Sari
AU - Valve, Raisa
AU - Sinkkonen, Aki Tapio
PY - 2019/4/23
Y1 - 2019/4/23
N2 - A health effect is a credence quality feature which is difficult for consumers to detect, and they need to be convinced of its trustworthiness. This study explores the role of trust-related arguments in Finnish, German, and British consumers' willingness to try a novel health-enhancing, non-edible product. Scientific evidence in particular would convince consumers, particularly Finnish ones, to try a product. Receiving recommendations from other users was more important for younger than for older respondents when it came to trying this type of product. Different marketing strategies may be needed to convince potential users of the benefits of a novel product.
AB - A health effect is a credence quality feature which is difficult for consumers to detect, and they need to be convinced of its trustworthiness. This study explores the role of trust-related arguments in Finnish, German, and British consumers' willingness to try a novel health-enhancing, non-edible product. Scientific evidence in particular would convince consumers, particularly Finnish ones, to try a product. Receiving recommendations from other users was more important for younger than for older respondents when it came to trying this type of product. Different marketing strategies may be needed to convince potential users of the benefits of a novel product.
KW - CARE
KW - DETERMINANTS
KW - FUNCTIONAL FOODS
KW - INFORMATION
KW - PERCEPTION
KW - PRODUCT DEVELOPMENT
KW - PUBLIC ACCEPTANCE
KW - RISK
KW - SAFETY
KW - Trust
KW - WILLINGNESS-TO-PAY
KW - consumer behavior
KW - health
KW - innovation
KW - willingness to try
KW - 511 Economics
U2 - 10.1080/08961530.2018.1498757
DO - 10.1080/08961530.2018.1498757
M3 - Article
VL - 31
SP - 162
EP - 176
JO - Journal of International Consumer Marketing
JF - Journal of International Consumer Marketing
SN - 0896-1530
IS - 2
ER -