Two established churches, the Evangelical Lutheran Church of Finland and the Orthodox Church of Finland, have an active presence on several social media platforms. In this article, I review their online presence and analyze their Facebook content in depth. The analysis indicates that the churches have a traditional and educational output that represents a form of cultural Christianity. Additionally, I discuss how operating on social media is relevant to established churches, and that it is a reflection both of their desire to be visible and to construct a certain type of presence.
- 614 Teologia
- 518 Media- ja viestintätieteet