Established Churches on Social Media: The Case of the Finnish Churches

Two established churches, the Evangelical Lutheran Church of Finland and the Orthodox Church of Finland, have an active presence on several social media platforms. In this article, I review their online presence and analyze their Facebook content in depth. The analysis indicates that the churches have a traditional and educational output that represents a form of cultural Christianity. Additionally, I discuss how operating on social media is relevant to established churches, and that it is a reflection both of their desire to be visible and to construct a certain type of presence.