Media experience as a predictor of future news reading

Simo Järvelä, J. Matias Kivikangas, Timo Saari, Niklas Ravaja

Tutkimustuotos: ArtikkelijulkaisuArtikkeliTieteellinenvertaisarvioitu

Abstrakti

The newspaper medium is forced to evolve in the digital age. In order to transfer the core media experience of newspaper reading to new digital formats, its very nature must be examined. In an experiment with 24 readers of a digital newspaper, responses to seven different news sections (people, city, culture, opinion, business, foreign, sports) were measured with
psychophysiological methods and self-reports and the differences in responses to them were examined. These data were then compared to actual reading behavior during a six week follow-up period to investigate how immediate media experience predicts future news reading. It was found that the news sections were differentiated by self-reported emotional responses and other message ratings (e.g., relevance to the self, interestingness, reliability), but not by physiological responses. In addition, both self-reports and physiological responses (facial electromyography and heart rate) predicted news reading during the follow-up period, but the strength or direction of the association varied by news section. Different kinds of emotions predict future reading for different news sections, suggesting that people expect differential emotional experiences from different sections.
Alkuperäiskielienglanti
LehtiJournal of Print Media Technology research
Vuosikerta2
Numero3
Sivut131-139
ISSN2223-8905
TilaJulkaistu - 2013
OKM-julkaisutyyppiA1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä, vertaisarvioitu

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