The aim of this article is to explore motivations for content generation in social media, where the audience plays a more active role in producing and sharing content. The concept of user-generated content (UGC) describes this turn and provides the starting point for this article, proceeding from an overview of previous research on motives for content production. The second section presents an empirical study, which includes both qualitative and quantitative parts. From the analysis of findings, three motives are identified for content production: (1) development of Web ideology and self – a desire to be involved in the development of the Internet and to develop oneself accordingly; (2) self-expression – people, especially the young, want to act independently and freely on the Web and to share information about their lives; and (3) community – people want to belong to online communities and to interact with one another.
|Lehti||Participations : Journal of Audience and Reception Studies|
|Tila||Julkaistu - 2015|
|OKM-julkaisutyyppi||A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä, vertaisarvioitu|
- 518 Media- ja viestintätieteet