@article{75e99fc857b840159fdb34b7320b7d3b,
title = "Narrativas na constru{\c c}{\~a}o de marcas: Storytelling e a comunica{\c c}{\~a}o de marketing",
keywords = "518 Medie- och kommunikationsvetenskap, 512 F{\"o}retagsekonomi",
author = "Kleber Carrilho and Kleber Markus",
year = "2014",
month = jun,
day = "29",
doi = "10.11606/issn.2238-2593.organicom.2014.139224",
language = "portugisiska",
volume = "11",
journal = "Organicom",
issn = "1807-1236",
publisher = "Escola de Comunica{\c c}{\~o}es e Artes / Universidade de S{\~a}o Paulo",
number = "20",
}