Rethinking the social acceptance of solar energy

Exploring "states of willingness" in Finland

Tutkimustuotos: ArtikkelijulkaisuArtikkeliTieteellinenvertaisarvioitu

Kuvaus

Although most studies present willingness to adopt as a pre-adoption facet, very few studies can be found that include pre- and post-adoption willingness factors/conditions in adopting solar energy. This study was carried out to explore public willingness to adopt solar energy in residential areas through the lens of different states (stages) of willingness to adopt, and consequent patterns of social acceptance. This qualitative study found the existence of four states of willingness to adopt solar energy among laypersons and expert Finnish respondents, forming quadrants in the interplay between decision and actions. This gave rise to five segments of customers, most representing the ‘acceptance in principle’ pattern of social acceptance. The results of this study emphasize the necessity for an effective and meaningful approach to those states of willingness to adopt in the growth and diffusion of renewable energy technologies such as solar energy.
Alkuperäiskielienglanti
ArtikkeliERSS1101
LehtiEnergy Research & Social Science
Vuosikerta51
Sivut96-106
Sivumäärä11
ISSN2214-6296
DOI - pysyväislinkit
TilaJulkaistu - toukokuuta 2019
OKM-julkaisutyyppiA1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä, vertaisarvioitu

Tieteenalat

  • 5142 Sosiaali- ja yhteiskuntapolitiikka

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abstract = "Although most studies present willingness to adopt as a pre-adoption facet, very few studies can be found that include pre- and post-adoption willingness factors/conditions in adopting solar energy. This study was carried out to explore public willingness to adopt solar energy in residential areas through the lens of different states (stages) of willingness to adopt, and consequent patterns of social acceptance. This qualitative study found the existence of four states of willingness to adopt solar energy among laypersons and expert Finnish respondents, forming quadrants in the interplay between decision and actions. This gave rise to five segments of customers, most representing the ‘acceptance in principle’ pattern of social acceptance. The results of this study emphasize the necessity for an effective and meaningful approach to those states of willingness to adopt in the growth and diffusion of renewable energy technologies such as solar energy.",
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Rethinking the social acceptance of solar energy : Exploring "states of willingness" in Finland. / Hai, Md. Abdul.

julkaisussa: Energy Research & Social Science, Vuosikerta 51, ERSS1101, 05.2019, s. 96-106.

Tutkimustuotos: ArtikkelijulkaisuArtikkeliTieteellinenvertaisarvioitu

TY - JOUR

T1 - Rethinking the social acceptance of solar energy

T2 - Exploring "states of willingness" in Finland

AU - Hai, Md. Abdul

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N2 - Although most studies present willingness to adopt as a pre-adoption facet, very few studies can be found that include pre- and post-adoption willingness factors/conditions in adopting solar energy. This study was carried out to explore public willingness to adopt solar energy in residential areas through the lens of different states (stages) of willingness to adopt, and consequent patterns of social acceptance. This qualitative study found the existence of four states of willingness to adopt solar energy among laypersons and expert Finnish respondents, forming quadrants in the interplay between decision and actions. This gave rise to five segments of customers, most representing the ‘acceptance in principle’ pattern of social acceptance. The results of this study emphasize the necessity for an effective and meaningful approach to those states of willingness to adopt in the growth and diffusion of renewable energy technologies such as solar energy.

AB - Although most studies present willingness to adopt as a pre-adoption facet, very few studies can be found that include pre- and post-adoption willingness factors/conditions in adopting solar energy. This study was carried out to explore public willingness to adopt solar energy in residential areas through the lens of different states (stages) of willingness to adopt, and consequent patterns of social acceptance. This qualitative study found the existence of four states of willingness to adopt solar energy among laypersons and expert Finnish respondents, forming quadrants in the interplay between decision and actions. This gave rise to five segments of customers, most representing the ‘acceptance in principle’ pattern of social acceptance. The results of this study emphasize the necessity for an effective and meaningful approach to those states of willingness to adopt in the growth and diffusion of renewable energy technologies such as solar energy.

KW - 5142 Social policy

KW - customer segmentation

KW - social acceptance

KW - willingness to adopt

KW - solar energy

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DO - 10.1016/j.erss.2018.12.013

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JF - Energy Research & Social Science

SN - 2214-6296

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