The Ideal of Neutrality on Wikipedia: Discursive Struggle over Promotion and Critique in Corporate Entries

Julkaisun otsikon käännös: Neutraalisuuden ideaali Wikipediassa: Mainosmaisuuden ja yrityskritiikin diskursiiviset kamppailut Wikipedian yritysartikkeleissa

Tutkimustuotos: Artikkeli kirjassa/raportissa/konferenssijulkaisussaKonferenssiartikkeliTieteellinenvertaisarvioitu

Kuvaus

The purpose of this study is to scrutinize how neutrality is constructed in Wikipedia corporate entries. Neutrality is a complex concept widely discussed in Internet studies. Here we focus on Wikipedia, where Neutral Point of View (NPOV) is one of the core content policies. The full editing histories of the Wikipedia entries of 14 Finnish corporations were analyzed utilizing the concept of discursive struggle by Laclau and Mouffe. We identified the particular expressions (i.e. key signifiers) that caused NPOV-claims or discussions of neutrality, in order to find out what the Wikipedia community understands as neutrality, and how this in general affects the editing of corporate entries. Our findings demonstrate that the ideal of neutrality is discursively contested by two-directed attempts: firstly, promotional language, and secondly by incorporating corporate critique to the entry. As the corporate representations in the entries fluctuate over time, the ambiguity of neutrality becomes visible.
Alkuperäiskielienglanti
OtsikkoConference Proceedings of Corporate Communication International Conference on Corporate Communciation 2013
ToimittajatChristina M. Genest, Roslyn Petelin
Sivumäärä14
JulkaisupaikkaNew York
KustantajaCorporate Communication International
Julkaisupäivä4 kesäkuuta 2013
TilaJulkaistu - 4 kesäkuuta 2013
OKM-julkaisutyyppiA4 Artikkeli konferenssijulkaisuussa
TapahtumaCCI2013 Conference on Corporate Communication - New York, Yhdysvallat (USA)
Kesto: 4 kesäkuuta 20137 kesäkuuta 2013

Tieteenalat

  • 518 Media- ja viestintätieteet
  • social media
  • wikipedia
  • 512 Liiketaloustiede

Lainaa tätä

Porttikivi, M., & Laaksonen, S-M. (2013). The Ideal of Neutrality on Wikipedia: Discursive Struggle over Promotion and Critique in Corporate Entries. teoksessa C. M. Genest, & R. Petelin (Toimittajat), Conference Proceedings of Corporate Communication International Conference on Corporate Communciation 2013 New York: Corporate Communication International.
Porttikivi, Merja ; Laaksonen, Salla-Maaria. / The Ideal of Neutrality on Wikipedia: Discursive Struggle over Promotion and Critique in Corporate Entries. Conference Proceedings of Corporate Communication International Conference on Corporate Communciation 2013. Toimittaja / Christina M. Genest ; Roslyn Petelin. New York : Corporate Communication International, 2013.
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title = "The Ideal of Neutrality on Wikipedia: Discursive Struggle over Promotion and Critique in Corporate Entries",
abstract = "The purpose of this study is to scrutinize how neutrality is constructed in Wikipedia corporate entries. Neutrality is a complex concept widely discussed in Internet studies. Here we focus on Wikipedia, where Neutral Point of View (NPOV) is one of the core content policies. The full editing histories of the Wikipedia entries of 14 Finnish corporations were analyzed utilizing the concept of discursive struggle by Laclau and Mouffe. We identified the particular expressions (i.e. key signifiers) that caused NPOV-claims or discussions of neutrality, in order to find out what the Wikipedia community understands as neutrality, and how this in general affects the editing of corporate entries. Our findings demonstrate that the ideal of neutrality is discursively contested by two-directed attempts: firstly, promotional language, and secondly by incorporating corporate critique to the entry. As the corporate representations in the entries fluctuate over time, the ambiguity of neutrality becomes visible.",
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Porttikivi, M & Laaksonen, S-M 2013, The Ideal of Neutrality on Wikipedia: Discursive Struggle over Promotion and Critique in Corporate Entries. julkaisussa CM Genest & R Petelin (toim), Conference Proceedings of Corporate Communication International Conference on Corporate Communciation 2013. Corporate Communication International, New York, CCI2013 Conference on Corporate Communication, New York, Yhdysvallat (USA), 04/06/2013.

The Ideal of Neutrality on Wikipedia: Discursive Struggle over Promotion and Critique in Corporate Entries. / Porttikivi, Merja; Laaksonen, Salla-Maaria.

Conference Proceedings of Corporate Communication International Conference on Corporate Communciation 2013. toim. / Christina M. Genest; Roslyn Petelin. New York : Corporate Communication International, 2013.

Tutkimustuotos: Artikkeli kirjassa/raportissa/konferenssijulkaisussaKonferenssiartikkeliTieteellinenvertaisarvioitu

TY - GEN

T1 - The Ideal of Neutrality on Wikipedia: Discursive Struggle over Promotion and Critique in Corporate Entries

AU - Porttikivi, Merja

AU - Laaksonen, Salla-Maaria

N1 - Volume: Proceeding volume:

PY - 2013/6/4

Y1 - 2013/6/4

N2 - The purpose of this study is to scrutinize how neutrality is constructed in Wikipedia corporate entries. Neutrality is a complex concept widely discussed in Internet studies. Here we focus on Wikipedia, where Neutral Point of View (NPOV) is one of the core content policies. The full editing histories of the Wikipedia entries of 14 Finnish corporations were analyzed utilizing the concept of discursive struggle by Laclau and Mouffe. We identified the particular expressions (i.e. key signifiers) that caused NPOV-claims or discussions of neutrality, in order to find out what the Wikipedia community understands as neutrality, and how this in general affects the editing of corporate entries. Our findings demonstrate that the ideal of neutrality is discursively contested by two-directed attempts: firstly, promotional language, and secondly by incorporating corporate critique to the entry. As the corporate representations in the entries fluctuate over time, the ambiguity of neutrality becomes visible.

AB - The purpose of this study is to scrutinize how neutrality is constructed in Wikipedia corporate entries. Neutrality is a complex concept widely discussed in Internet studies. Here we focus on Wikipedia, where Neutral Point of View (NPOV) is one of the core content policies. The full editing histories of the Wikipedia entries of 14 Finnish corporations were analyzed utilizing the concept of discursive struggle by Laclau and Mouffe. We identified the particular expressions (i.e. key signifiers) that caused NPOV-claims or discussions of neutrality, in order to find out what the Wikipedia community understands as neutrality, and how this in general affects the editing of corporate entries. Our findings demonstrate that the ideal of neutrality is discursively contested by two-directed attempts: firstly, promotional language, and secondly by incorporating corporate critique to the entry. As the corporate representations in the entries fluctuate over time, the ambiguity of neutrality becomes visible.

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KW - social media

KW - wikipedia

KW - 512 Business and Management

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Porttikivi M, Laaksonen S-M. The Ideal of Neutrality on Wikipedia: Discursive Struggle over Promotion and Critique in Corporate Entries. julkaisussa Genest CM, Petelin R, toimittajat, Conference Proceedings of Corporate Communication International Conference on Corporate Communciation 2013. New York: Corporate Communication International. 2013