"We just keep on getting wrong consumer research results": A case study on new product development failure on convenience food sector

Toni Ryynänen, Annaleena Hakatie

Tutkimustuotos: Artikkeli kirjassa/raportissa/konferenssijulkaisussaKonferenssiartikkeliTieteellinenvertaisarvioitu

Alkuperäiskielienglanti
OtsikkoInternational Conference on Designing Food and designing for Food : Conference Proceedings
ToimittajatFrancesca Zampollo, Chris Smith
Sivumäärä13
JulkaisupaikkaLondon
KustantajaInternational Food Design Society
Julkaisupäivä2012
Sivut71-83
ISBN (elektroninen)978-1-907675-18-8
TilaJulkaistu - 2012
OKM-julkaisutyyppiA4 Artikkeli konferenssijulkaisuussa
TapahtumaInternational Conference on Designing Food and designing for Food - London, Britannia
Kesto: 28 kesäkuuta 201229 elokuuta 2012
Konferenssinumero: 2

Tieteenalat

  • 416 Elintarviketieteet

Lainaa tätä

Ryynänen, T., & Hakatie, A. (2012). "We just keep on getting wrong consumer research results": A case study on new product development failure on convenience food sector. teoksessa F. Zampollo, & C. Smith (Toimittajat), International Conference on Designing Food and designing for Food: Conference Proceedings (Sivut 71-83). London: International Food Design Society.
Ryynänen, Toni ; Hakatie, Annaleena. / "We just keep on getting wrong consumer research results" : A case study on new product development failure on convenience food sector. International Conference on Designing Food and designing for Food: Conference Proceedings. Toimittaja / Francesca Zampollo ; Chris Smith. London : International Food Design Society, 2012. Sivut 71-83
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title = "{"}We just keep on getting wrong consumer research results{"}: A case study on new product development failure on convenience food sector",
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editor = "Francesca Zampollo and Chris Smith",
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Ryynänen, T & Hakatie, A 2012, "We just keep on getting wrong consumer research results": A case study on new product development failure on convenience food sector. julkaisussa F Zampollo & C Smith (toim), International Conference on Designing Food and designing for Food: Conference Proceedings. International Food Design Society, London, Sivut 71-83, International Conference on Designing Food and designing for Food , London, Britannia, 28/06/2012.

"We just keep on getting wrong consumer research results" : A case study on new product development failure on convenience food sector. / Ryynänen, Toni; Hakatie, Annaleena.

International Conference on Designing Food and designing for Food: Conference Proceedings. toim. / Francesca Zampollo; Chris Smith. London : International Food Design Society, 2012. s. 71-83.

Tutkimustuotos: Artikkeli kirjassa/raportissa/konferenssijulkaisussaKonferenssiartikkeliTieteellinenvertaisarvioitu

TY - GEN

T1 - "We just keep on getting wrong consumer research results"

T2 - A case study on new product development failure on convenience food sector

AU - Ryynänen, Toni

AU - Hakatie, Annaleena

N1 - Volume: Proceeding volume:

PY - 2012

Y1 - 2012

KW - 416 Food Science

M3 - Conference contribution

SP - 71

EP - 83

BT - International Conference on Designing Food and designing for Food

A2 - Zampollo, Francesca

A2 - Smith, Chris

PB - International Food Design Society

CY - London

ER -

Ryynänen T, Hakatie A. "We just keep on getting wrong consumer research results": A case study on new product development failure on convenience food sector. julkaisussa Zampollo F, Smith C, toimittajat, International Conference on Designing Food and designing for Food: Conference Proceedings. London: International Food Design Society. 2012. s. 71-83