"We just keep on getting wrong consumer research results": A case study on new product development failure on convenience food sector

Toni Ryynänen; Annaleena Hakatie

"We just keep on getting wrong consumer research results": A case study on new product development failure on convenience food sector

Taloustieteen osasto

Tutkimustuotos: Artikkeli kirjassa/raportissa/konferenssijulkaisussa › Konferenssiartikkeli › Tieteellinen › vertaisarvioitu

Alkuperäiskieli	englanti
Otsikko	International Conference on Designing Food and designing for Food : Conference Proceedings
Toimittajat	Francesca Zampollo, Chris Smith
Sivumäärä	13
Julkaisupaikka	London
Kustantaja	International Food Design Society
Julkaisupäivä	2012
Sivut	71-83
ISBN (elektroninen)	978-1-907675-18-8
Tila	Julkaistu - 2012
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisuussa
Tapahtuma	International Conference on Designing Food and designing for Food - London, Britannia Kesto: 28 kesäk. 2012 → 29 elok. 2012 Konferenssinumero: 2

Tieteenalat

416 Elintarviketieteet

Siteeraa tätä

Ryynänen, Toni ; Hakatie, Annaleena. / "We just keep on getting wrong consumer research results" : A case study on new product development failure on convenience food sector. International Conference on Designing Food and designing for Food: Conference Proceedings. Toimittaja / Francesca Zampollo ; Chris Smith. London : International Food Design Society, 2012. Sivut 71-83

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title = "{"}We just keep on getting wrong consumer research results{"}: A case study on new product development failure on convenience food sector",

keywords = "416 Food Science",

author = "Toni Ryyn{\"a}nen and Annaleena Hakatie",

year = "2012",

language = "English",

pages = "71--83",

editor = "Francesca Zampollo and Chris Smith",

booktitle = "International Conference on Designing Food and designing for Food",

publisher = "International Food Design Society",

address = "International",

note = "International Conference on Designing Food and designing for Food ; Conference date: 28-06-2012 Through 29-08-2012",

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Ryynänen, T & Hakatie, A 2012, "We just keep on getting wrong consumer research results": A case study on new product development failure on convenience food sector. julkaisussa F Zampollo & C Smith (toim), International Conference on Designing Food and designing for Food: Conference Proceedings. International Food Design Society, London, Sivut 71-83, International Conference on Designing Food and designing for Food , London, Britannia, 28/06/2012.

"We just keep on getting wrong consumer research results" : A case study on new product development failure on convenience food sector. / Ryynänen, Toni; Hakatie, Annaleena.

International Conference on Designing Food and designing for Food: Conference Proceedings. toim. / Francesca Zampollo; Chris Smith. London : International Food Design Society, 2012. s. 71-83.

Tutkimustuotos: Artikkeli kirjassa/raportissa/konferenssijulkaisussa › Konferenssiartikkeli › Tieteellinen › vertaisarvioitu

TY - GEN

T1 - "We just keep on getting wrong consumer research results"

T2 - International Conference on Designing Food and designing for Food

AU - Ryynänen, Toni

AU - Hakatie, Annaleena

N1 - Conference code: 2

PY - 2012

Y1 - 2012

KW - 416 Food Science

M3 - Conference contribution

SP - 71

EP - 83

BT - International Conference on Designing Food and designing for Food

A2 - Zampollo, Francesca

A2 - Smith, Chris

PB - International Food Design Society

CY - London

Y2 - 28 June 2012 through 29 August 2012

ER -