Projekteja vuodessa
Abstrakti
Young consumers hold an iconic position in post-industrial cultures. In spite of youth idealization in consumer culture, we know little of how youth is situated in everyday interactions in service culture. In our study, we focus on age-related power structures in service encounters. We argue that customer service interaction is built on the norm of an adult order; that is, to achieve an appreciated position as a customer, young people are required to act like middle-aged' consumers. To gain recognition, young consumers use resistance tactics: They create co-performing teams together with adults and modify their own performance towards adulthood by masking signs of youth. The findings suggest that young people may also resist the dominant adult order; laughter and smiling express a strategy that re-positions adults into a less powerful position in the service environment. The study shows that young and adult categories in service interaction are constantly under re-negotiation.
Alkuperäiskieli | englanti |
---|---|
Lehti | Young |
Vuosikerta | 26 |
Numero | 1 |
Sivut | 17-33 |
Sivumäärä | 17 |
ISSN | 1103-3088 |
DOI - pysyväislinkit | |
Tila | Julkaistu - helmik. 2018 |
OKM-julkaisutyyppi | A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä, vertaisarvioitu |
Tieteenalat
- 5141 Sosiologia
Projektit
- 2 Päättynyt
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Sukupolvien kohtaaminen palvelukulttuurissa: nuoret ja aikuiset vuorovaikutuksen ristiaallokossa 2014-2015
Autio, M., Kylkilahti, E. & Kuismin, A.
01/05/2014 → 30/06/2015
Projekti: Tutkimusprojekti
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CONSER: Consumer Service Culture and the Economy – Narratives and Statistics / Palvelukulttuuri kuluttajien tarinoissa ja taloustilastoissa 2012-2014
Autio, M., Autio, J., Heikkinen, S., Helovuori, S., Kaartinen, A., Kylkilahti, E. & Kuismin, A.
01/01/2012 → 31/01/2014
Projekti: Tutkimusprojekti