Minna Ruckenstein works as professor at the Consumer Society Research Centre. She directs The Datafied Life Collaboratory that studies processes of digitalization/datafication by highlighting emotional, social, political and economic aspects of current and emerging data practices. The disciplinary underpinnings of the work range from anthropology of technology, science and technology studies and communication to consumer economics.

Currently funded research projects focus on re-humanizing automated decision-making, algorithmic culture, and everyday engagements with algorithmic systems in Helsinki and in Shanghai and Hangzhou. Case studies in these projects deal with everyday and organizational aspects of datafication, in fields ranging from content moderation and advertising to digital health, insurance, and social work.

Some of this work is reported in the co-edited book Everyday Automation: Experiencing and anticipating emerging technologies (open access).