Benefiting the added value of organic in tourism business of Etelä-Savo

The objective of the project is to increase the usability of organic food and organic brand in the tourism in Etelä-Savo. In the project it is innovated tourism products and tourism services in which organic food is temptingly along, made a marketable product and piloted together with the tourism of the area, food chain and the companies in field of the natural product. As a result the idea of the possibilities of organic food in the tourism is formed, new tourism product and servies are developed, and the companies know how communicate correctly about the organic.