The purpose of the project is to increase the level of responsibility in toursim in South Savo Province and develop tourism marketing based on elemets of responsibility. The purpose is also to develope international connections of tourism enterpises and othe stakeholders of tourism.
The project provides guidance and additional resources to the tourism industry's responsibility work. The project defines the indicators / criteria and recommendations of certificates for responsible tourism in South Savo region, as well as a plan for their implementation. To reduce the carbon footprint of tourism, the carbon footprint of tourism in South Savo region is calculated and a proposal for its monitoring system is produced.
The project aims to examine, test and develop the contents of digital marketing communications related to the responsibility of tourism companies and regional tourism portals. In addition, proposals are made to present responsibility in various distribution channels and media.
The project companies act as test laboratories in the project. With them company and product specific carbon footprints are calculated, as well as responsibility communication tested and developed. During the project, also the regional alignments concerning responsibility are evaluated.
Project partners: South-Eastern Finland University of Applied Sciences, University of Eastern Finland and Ruralia Institute of the University of Helsinki
Financier: Regional Council of South Savo and European Regional Development Fund