A consumer-driven bioeconomy in housing? Combining consumption style with students' perceptions of the use of wood in multi-storey buildings

Forskningsoutput: TidskriftsbidragArtikelVetenskapligPeer review

Sammanfattning

Consumer acceptance of new bio-based products plays a key role in the envisioned transition towards a forest-based bioeconomy. Multi-storey wooden buildings (MSWB) exemplify a modern, bio-based business opportunity for enacting low-carbon urban housing. However, there is limited knowledge about the differing perceptions consumers hold regarding wood as an urban building material. To fill this gap, this study explores Finnish students' perceptions of MSWB relative to their familiarity with wooden residential buildings, and then connects these perceptions to 'consumption styles.' Data were collected in the Helsinki metropolitan area via an online questionnaire (n = 531). The results indicate that the aesthetic appearance of MSWB are appreciated most by frugal and responsible consumers, whereas the comfort, environmental friendliness, and longevity of MSWB are important to consumers who identify themselves as 'thoughtful spenders.' The study suggests that both environmental and hedonic young consumers already familiar with the use of wood in housing contribute to a successful bioeconomy in the urban context.

Originalspråkengelska
TidskriftAmbio
Volym49
Utgåva12
Sidor (från-till)1943-1957
Antal sidor15
ISSN1654-7209
DOI
StatusPublicerad - dec 2020
MoE-publikationstypA1 Tidskriftsartikel-refererad

Vetenskapsgrenar

  • 511 Nationalekonomi

Citera det här