Consistency or Complementarity?: Optimizing Multi-Channel Selling Based on Online Click-Through Data

Essi Pöyry; Petri Parvinen; Richard G. McFarland

doi:10.1109/HICSS.2015.396

Consistency or Complementarity? Optimizing Multi-Channel Selling Based on Online Click-Through Data

Essi Pöyry, Petri Parvinen, Richard G. McFarland

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	engelska
Titel på värdpublikation	Proceedings of the 47th Annual Hawaii International Conference on System Sciences
Redaktörer	TX Bui, RH Sprague
Antal sidor	10
Förlag	IEEE
Utgivningsdatum	2015
Sidor	3278-3287
DOI	https://doi.org/10.1109/HICSS.2015.396
Status	Publicerad - 2015
Externt publicerad	Ja
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	Annual Hawaii International Conference on System Sciences - Big Island, Förenta Staterna (USA) Varaktighet: 6 jan. 2014 → 9 jan. 2014 Konferensnummer: 47

Publikationsserier

Namn	Proceedings of the Annual Hawaii International Conference on System Sciences
Förlag	IEEE COMPUTER SOC
ISSN (tryckt)	1060-3425

Vetenskapsgrenar

512 Företagsekonomi

Åtkomst av dokument

10.1109/HICSS.2015.396

Citera det här

Pöyry, E., Parvinen, P., & McFarland, R. G. (2015). Consistency or Complementarity? Optimizing Multi-Channel Selling Based on Online Click-Through Data. I TX. Bui, & RH. Sprague (Red.), Proceedings of the 47th Annual Hawaii International Conference on System Sciences (s. 3278-3287). (Proceedings of the Annual Hawaii International Conference on System Sciences). IEEE. https://doi.org/10.1109/HICSS.2015.396

Pöyry, Essi ; Parvinen, Petri ; McFarland, Richard G. / Consistency or Complementarity? Optimizing Multi-Channel Selling Based on Online Click-Through Data. Proceedings of the 47th Annual Hawaii International Conference on System Sciences. redaktör / TX Bui ; RH Sprague. IEEE, 2015. s. 3278-3287 (Proceedings of the Annual Hawaii International Conference on System Sciences).

@inproceedings{60de721fa3f14a45b3ac33e0534bfe98,

title = "Consistency or Complementarity?: Optimizing Multi-Channel Selling Based on Online Click-Through Data",

keywords = "MEDIA-RICHNESS THEORY, SALES PERFORMANCE, BEHAVIOR, IMPACT, DESIGN, IMC, 512 Business and Management",

author = "Essi P{\"o}yry and Petri Parvinen and McFarland, {Richard G.}",

year = "2015",

doi = "10.1109/HICSS.2015.396",

language = "English",

series = "Proceedings of the Annual Hawaii International Conference on System Sciences",

publisher = "IEEE",

pages = "3278--3287",

editor = "TX Bui and RH Sprague",

booktitle = "Proceedings of the 47th Annual Hawaii International Conference on System Sciences",

address = "United States",

note = "Annual Hawaii International Conference on System Sciences, HICSS 2014 ; Conference date: 06-01-2014 Through 09-01-2014",

}

Pöyry, E , Parvinen, P & McFarland, RG 2015, Consistency or Complementarity? Optimizing Multi-Channel Selling Based on Online Click-Through Data. i TX Bui & RH Sprague (red), Proceedings of the 47th Annual Hawaii International Conference on System Sciences. Proceedings of the Annual Hawaii International Conference on System Sciences, IEEE, s. 3278-3287, Annual Hawaii International Conference on System Sciences, Big Island, Hawaii, Förenta Staterna (USA), 06/01/2014. https://doi.org/10.1109/HICSS.2015.396

Consistency or Complementarity? Optimizing Multi-Channel Selling Based on Online Click-Through Data. / Pöyry, Essi ; Parvinen, Petri; McFarland, Richard G.
Proceedings of the 47th Annual Hawaii International Conference on System Sciences. red. / TX Bui; RH Sprague. IEEE, 2015. s. 3278-3287 (Proceedings of the Annual Hawaii International Conference on System Sciences).

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

TY - GEN

T1 - Consistency or Complementarity?

T2 - Annual Hawaii International Conference on System Sciences

AU - Pöyry, Essi

AU - Parvinen, Petri

AU - McFarland, Richard G.

N1 - Conference code: 47

PY - 2015

Y1 - 2015

KW - MEDIA-RICHNESS THEORY

KW - SALES PERFORMANCE

KW - BEHAVIOR

KW - IMPACT

KW - DESIGN

KW - IMC

KW - 512 Business and Management

U2 - 10.1109/HICSS.2015.396

DO - 10.1109/HICSS.2015.396

M3 - Conference contribution

T3 - Proceedings of the Annual Hawaii International Conference on System Sciences

SP - 3278

EP - 3287

BT - Proceedings of the 47th Annual Hawaii International Conference on System Sciences

A2 - Bui, TX

A2 - Sprague, RH

PB - IEEE

Y2 - 6 January 2014 through 9 January 2014

ER -

Pöyry E , Parvinen P, McFarland RG. Consistency or Complementarity? Optimizing Multi-Channel Selling Based on Online Click-Through Data. I Bui TX, Sprague RH, redaktörer, Proceedings of the 47th Annual Hawaii International Conference on System Sciences. IEEE. 2015. s. 3278-3287. (Proceedings of the Annual Hawaii International Conference on System Sciences). doi: 10.1109/HICSS.2015.396