Consumer perceptions raised by the food safety inspection report: Does the smiley communicate a food safety risk?

Annukka Vainio; Jenni Kaskela; Eerika Finell; Sari Ollila; Janne Lundén

doi:10.1016/j.foodcont.2019.106976

Consumer perceptions raised by the food safety inspection report: Does the smiley communicate a food safety risk?

Annukka Vainio, Jenni Kaskela, Eerika Finell, Sari Ollila, Janne Lundén

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

Sammanfattning

The publication of inspection grades at food establishments has been introduced as a way to inform consumers about restaurants' food safety levels. This two-part study explored consumers' perceptions and behavioural intentions raised by the Finnish food safety inspection report Oiva. The first part of the study explored university students' (n = 98) spontaneous perceptions raised by the inspection grade, communicated with a smiley face. Perceptions related to food safety risk and one's own behaviour were most frequent. In the second part, these perceptions were used in testing the full food safety inspection report on a nationally representative sample of the 18–65 years old Finnish population (n = 1513) with a survey-experiment approach. Binary logistic and linear regressions revealed that lower inspection grades were directly associated with increased perceived food safety risk and a behavioural intention not to eat at the restaurant when the effect of perceived food safety risk was taken into account. Information about the risk type moderated the effect of lower inspection grades on perceived risk and behavioural intention. These results underline the importance of providing additional information to consumers about the type of food safety risk.

Originalspråk	engelska
Tidskrift	Food Control
Volym	110
ISSN	0956-7135
DOI	https://doi.org/10.1016/j.foodcont.2019.106976
Status	Publicerad - apr 2020
MoE-publikationstyp	A1 Tidskriftsartikel-refererad

Vetenskapsgrenar

416 Livsmedelsvetenskap

Citera det här

Vainio, A., Kaskela, J., Finell, E., Ollila, S., & Lundén, J. (2020). Consumer perceptions raised by the food safety inspection report: Does the smiley communicate a food safety risk? Food Control, 110. https://doi.org/10.1016/j.foodcont.2019.106976

Vainio, Annukka ; Kaskela, Jenni ; Finell, Eerika ; Ollila, Sari ; Lundén, Janne. / Consumer perceptions raised by the food safety inspection report: Does the smiley communicate a food safety risk?. I: Food Control. 2020 ; Vol. 110.

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title = "Consumer perceptions raised by the food safety inspection report: Does the smiley communicate a food safety risk?",

abstract = "The publication of inspection grades at food establishments has been introduced as a way to inform consumers about restaurants' food safety levels. This two-part study explored consumers' perceptions and behavioural intentions raised by the Finnish food safety inspection report Oiva. The first part of the study explored university students' (n = 98) spontaneous perceptions raised by the inspection grade, communicated with a smiley face. Perceptions related to food safety risk and one's own behaviour were most frequent. In the second part, these perceptions were used in testing the full food safety inspection report on a nationally representative sample of the 18–65 years old Finnish population (n = 1513) with a survey-experiment approach. Binary logistic and linear regressions revealed that lower inspection grades were directly associated with increased perceived food safety risk and a behavioural intention not to eat at the restaurant when the effect of perceived food safety risk was taken into account. Information about the risk type moderated the effect of lower inspection grades on perceived risk and behavioural intention. These results underline the importance of providing additional information to consumers about the type of food safety risk.",

keywords = "Food safety, Perceived risk, Disclosure, Inspection, Grading scheme, Restaurant, Mediation, 416 Food Science",

author = "Annukka Vainio and Jenni Kaskela and Eerika Finell and Sari Ollila and Janne Lund{\'e}n",

year = "2020",

month = "4",

doi = "10.1016/j.foodcont.2019.106976",

language = "English",

volume = "110",

journal = "Food Control",

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Vainio, A , Kaskela, J, Finell, E, Ollila, S & Lundén, J 2020, 'Consumer perceptions raised by the food safety inspection report: Does the smiley communicate a food safety risk?', Food Control, vol. 110. https://doi.org/10.1016/j.foodcont.2019.106976