Datafied Life: Techno-Anthropology as a Site for Exploration and Experimentation

Techno-Anthropology recognizes the intertwining of technology with aims, needs, practices, and skills; ‘the techno’ and ‘the anthro’ are not only interconnected, but historically co-constituted. In this paper developments in ‘personal analytics’ are examined with the aim of proposing epistemological and methodological directions for Techno-Anthropological exploration. Personal analytics refers to the field of interactions that surrounds tracking various bodily and mental functions, including the analysis, visualization, and distribution of the data, thereby encompassing people’s involvements with measuring devices and data movements. By discussing findings from a self-tracking study that focused on heart-rate variability measurement, the article opens for scrutiny ways in which personal data can translate people’s selves into a format that is engaging and actionable. This, in turn, enables researchers to witness and critically assess a terrain where bodily and mental capacities, and life itself, are not taken as given, but become part of the processes of everyday sense-making and contestation.

Key words: Techno-Anthropology, knowing capitalism, datafied life, personal analytics, Quantified Self