Two in-depth case studies are presented that explore the development of new business models in settled contexts. These cases provide very different responses to the strategic and operational challenges that are present in the two contexts – one a traditional agricultural sector, the other a mobile telecommunications service provider. The Finnish forest industry is an example of a very mature and stable extractive industry that has changed little over many decades and has very clear structures around ‘user’ and ‘producer’. The second case in this chapter – giffgaff – is an example of how a new entrant to the mature mobile telephony service market in the UK reimagined the service model and drew in its users to help provide core aspects of its sales, marketing and customer services.
|Titel på gästpublikation||Capturing the Innovation Opportunity Space : Creating Business Models with New Forms of Innovation|
|Redaktörer||Stephen Flowers, Martin Meyer, Jari Kuusisto|
|Utgivningsdatum||28 jul 2017|
|Status||Publicerad - 28 jul 2017|
|MoE-publikationstyp||A3 Del av bok eller annan forskningsbok|
- 512 Företagsekonomi