@article{b13f499d7d4a4a4086e97f54a5d6ec37,
title = "Engaged, but with what? Objects of engagement in technology-aided B2B customer interactions",
keywords = "Customer engagement, objects of engagement, virtual reality, marketing technology, business-to-business, VALUE CO-CREATION, BRAND ENGAGEMENT, USER ENGAGEMENT, ACTOR ENGAGEMENT, DOMINANT LOGIC, SOCIAL MEDIA, BEHAVIOR, REALITY, LOYALTY, FOUNDATIONS, 4112 Forestry, 512 Business and Management",
author = "Essi Poyry and Petri Parvinen and Osmo Mattila and Jani Holopainen",
year = "2020",
month = feb,
day = "12",
doi = "10.1080/0267257X.2020.1736603",
language = "English",
volume = "36",
pages = "334--360",
journal = "Journal of Marketing Management",
issn = "0267-257X",
publisher = "Routledge",
number = "3-4",
}