Imaginary Customers and Public Figures: Visual Material as Stimuli in Studies of Address Practices

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This chapter proposes and evaluates new data collection methods that use visual material to analyze address practices. The methods are illustrated by two experiments. The first experiment used photographs as part of Discourse Completion Tasks for exploring self-reported uses of address forms in service encounters in Helsinki and Tallinn. The second experiment, which simulates an encounter with a celebrity, was conducted using life-size photographs in a Finnish shopping center. While such test data cannot replace authentic discourse as reported use does not necessarily match actual use, the two data sources can complement each other. Using visual material also attracts respondents who might not be accessed by traditional data collection methods such as interviews and questionnaires.
Titel på gästpublikationIt's not all about you : New perspectives on address research
RedaktörerBettina Kluge, María Irene Moyna
Antal sidor22
FörlagJohn Benjamins
Utgivningsdatumnov 2019
ISBN (tryckt)9789027204158
ISBN (elektroniskt)9789027262097
StatusPublicerad - nov 2019
MoE-publikationstypA3 Del av bok eller annan forskningsbok


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