Motivations for content generation in social media

    Forskningsoutput: TidskriftsbidragArtikelVetenskapligPeer review

    Sammanfattning

    The aim of this article is to explore motivations for content generation in social media, where the audience plays a more active role in producing and sharing content. The concept of user-generated content (UGC) describes this turn and provides the starting point for this article, proceeding from an overview of previous research on motives for content production. The second section presents an empirical study, which includes both qualitative and quantitative parts. From the analysis of findings, three motives are identified for content production: (1) development of Web ideology and self – a desire to be involved in the development of the Internet and to develop oneself accordingly; (2) self-expression – people, especially the young, want to act independently and freely on the Web and to share information about their lives; and (3) community – people want to belong to online communities and to interact with one another.
    Originalspråkengelska
    TidskriftParticipations : Journal of Audience and Reception Studies
    Volym12
    Utgåva1
    Sidor (från-till)41-58
    ISSN1749-8716
    StatusPublicerad - 2015
    MoE-publikationstypA1 Tidskriftsartikel-refererad

    Vetenskapsgrenar

    • 518 Medie- och kommunikationsvetenskap

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    title = "Motivations for content generation in social media",
    abstract = "The aim of this article is to explore motivations for content generation in social media, where the audience plays a more active role in producing and sharing content. The concept of user-generated content (UGC) describes this turn and provides the starting point for this article, proceeding from an overview of previous research on motives for content production. The second section presents an empirical study, which includes both qualitative and quantitative parts. From the analysis of findings, three motives are identified for content production: (1) development of Web ideology and self – a desire to be involved in the development of the Internet and to develop oneself accordingly; (2) self-expression – people, especially the young, want to act independently and freely on the Web and to share information about their lives; and (3) community – people want to belong to online communities and to interact with one another.",
    keywords = "518 Media and communications",
    author = "Matikainen, {Janne Tapani}",
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    Motivations for content generation in social media. / Matikainen, Janne Tapani.

    I: Participations : Journal of Audience and Reception Studies, Vol. 12, Nr. 1, 2015, s. 41-58.

    Forskningsoutput: TidskriftsbidragArtikelVetenskapligPeer review

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    PY - 2015

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