Perceptions of food and its locality among Russian tourists in the South Savo region of Finland

Sinikka Mynttinen, Johanna Logren, Marjo Särkkä-Tirkkonen, Teija Rautiainen

    Forskningsoutput: TidskriftsbidragArtikelVetenskapligPeer review

    Sammanfattning

    Russians currently form the largest foreign tourist group visiting Finland. Market studies show that most of the money spent by Russian tourists during their visits is allocated towards food. However, their perceptions of food and food-related preferences during their visits have not been studied in detail. This
    study focuses on understanding the perceptions, experiences and awareness of Russian tourists concerning local food in the South Savo region. It applies both qualitative and quantitative methods to reach a more in-depth understanding of Russian tourists' relations to local food. The results show that Russian tourists especially value the freshness and healthiness associated with local food. Nevertheless, the motivators to use local food products appear to be different when it comes to food products in Finland or in Russia. In addition, local food products are poorly recognised, and tourists are not familiar with local South Savo food. Consequently, the study reveals potential factors that could increase the Russian tourists' usage of local food products or food services while visiting the region and potentially other tourist destinations.
    Originalspråkengelska
    ArtikelnummerJTMA-D-14-00123R5
    TidskriftTourism Management
    Volym2015
    Utgåva48
    Sidor (från-till)455-466
    Antal sidor12
    ISSN0261-5177
    DOI
    StatusPublicerad - 2015
    MoE-publikationstypA1 Tidskriftsartikel-refererad

    Vetenskapsgrenar

    • 416 Livsmedelsvetenskap

    Citera det här

    Mynttinen, Sinikka ; Logren, Johanna ; Särkkä-Tirkkonen, Marjo ; Rautiainen, Teija. / Perceptions of food and its locality among Russian tourists in the South Savo region of Finland. I: Tourism Management. 2015 ; Vol. 2015 , Nr. 48. s. 455-466.
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    title = "Perceptions of food and its locality among Russian tourists in the South Savo region of Finland",
    abstract = "Russians currently form the largest foreign tourist group visiting Finland. Market studies show that most of the money spent by Russian tourists during their visits is allocated towards food. However, their perceptions of food and food-related preferences during their visits have not been studied in detail. Thisstudy focuses on understanding the perceptions, experiences and awareness of Russian tourists concerning local food in the South Savo region. It applies both qualitative and quantitative methods to reach a more in-depth understanding of Russian tourists' relations to local food. The results show that Russian tourists especially value the freshness and healthiness associated with local food. Nevertheless, the motivators to use local food products appear to be different when it comes to food products in Finland or in Russia. In addition, local food products are poorly recognised, and tourists are not familiar with local South Savo food. Consequently, the study reveals potential factors that could increase the Russian tourists' usage of local food products or food services while visiting the region and potentially other tourist destinations.",
    keywords = "416 Food Science, turismi, ruokamatkailu",
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    Perceptions of food and its locality among Russian tourists in the South Savo region of Finland. / Mynttinen, Sinikka; Logren, Johanna; Särkkä-Tirkkonen, Marjo; Rautiainen, Teija.

    I: Tourism Management, Vol. 2015 , Nr. 48, JTMA-D-14-00123R5, 2015, s. 455-466.

    Forskningsoutput: TidskriftsbidragArtikelVetenskapligPeer review

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    AU - Mynttinen, Sinikka

    AU - Logren, Johanna

    AU - Särkkä-Tirkkonen, Marjo

    AU - Rautiainen, Teija

    PY - 2015

    Y1 - 2015

    N2 - Russians currently form the largest foreign tourist group visiting Finland. Market studies show that most of the money spent by Russian tourists during their visits is allocated towards food. However, their perceptions of food and food-related preferences during their visits have not been studied in detail. Thisstudy focuses on understanding the perceptions, experiences and awareness of Russian tourists concerning local food in the South Savo region. It applies both qualitative and quantitative methods to reach a more in-depth understanding of Russian tourists' relations to local food. The results show that Russian tourists especially value the freshness and healthiness associated with local food. Nevertheless, the motivators to use local food products appear to be different when it comes to food products in Finland or in Russia. In addition, local food products are poorly recognised, and tourists are not familiar with local South Savo food. Consequently, the study reveals potential factors that could increase the Russian tourists' usage of local food products or food services while visiting the region and potentially other tourist destinations.

    AB - Russians currently form the largest foreign tourist group visiting Finland. Market studies show that most of the money spent by Russian tourists during their visits is allocated towards food. However, their perceptions of food and food-related preferences during their visits have not been studied in detail. Thisstudy focuses on understanding the perceptions, experiences and awareness of Russian tourists concerning local food in the South Savo region. It applies both qualitative and quantitative methods to reach a more in-depth understanding of Russian tourists' relations to local food. The results show that Russian tourists especially value the freshness and healthiness associated with local food. Nevertheless, the motivators to use local food products appear to be different when it comes to food products in Finland or in Russia. In addition, local food products are poorly recognised, and tourists are not familiar with local South Savo food. Consequently, the study reveals potential factors that could increase the Russian tourists' usage of local food products or food services while visiting the region and potentially other tourist destinations.

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    KW - turismi

    KW - ruokamatkailu

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