Reading culture as shared ethos: A study of Finnish self-identified readers

This article advances understanding about book reading as a sociocultural phenomenon in the 2020s. We make a contribution to the cultural sociology of reading by investigating Finnish self-identified book readers by analysing the significance of sociodemographic variables (gender, education, age, and place of residence) in terms of reading activity and access to books. Our study is placed in the context of Finnish reading culture that is characterised by a particular appreciation of reading and measures promoting equal access to culture. Based on an online survey of 955 respondents conducted in 2021, our statistical analyses show that the social stratification of book reading activity that is prominent in population level does not recur within the specific group of people who identify themselves as readers. Among Finnish self-identified book readers, education, gender, and place of residence do not induce significant differences in reading activity. Our analysis that foregrounds inclination instead of quantity as a criterion for readers sheds light on reader equality from a different direction than previous research into nationwide reading habits or descriptive studies on avid readers.