Refashioning Spain: Fashion, Consumer Culture, Gender, and International Integration under the Late Franco Dictatorship

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This chapter examines how the development of an internationally oriented male fashion culture during a ‘long 1960s’ drove forward changes in discourse on gender and national identity in Spain under the dictatorship of Generalissimo Francisco Franco (1939-1975). This period, spanning from the mid-1950s through the mid-1970s, was marked by economic growth in Spain and the regime’s rapid economic and social integration into Western Europe. As this unfolded, Spanish fashion journalists, industry professionals, and consumers all similarly fixed their gazes on the latest trends being pioneered abroad, most notably youth fashion and unisex. The consequences were marked, and for the regime, dire. During Francoism’s early years (1939-1956), menswear largely promoted a patriarchal, Francoist brand of masculinity; the arrival of youth fashion and unisex, both sociopolitically radical in character, encouraged strides toward gender equality and, by prompting Spaniards to see themselves as properly European, undercut the regime’s foundational discourse of national exceptionalism.
Originalspråkengelska
Titel på gästpublikationThe Global 1960s : Convention, contest, and counterculture
RedaktörerTamara Chaplin, Jadwiga E. Pieper-Mooney
Antal sidor17
UtgivningsortLondon
FörlagRoutledge
Utgivningsdatum17 jul 2017
Sidor159-175
ISBN (tryckt)9781138709485, 9781138709416
ISBN (elektroniskt)9781315200828
StatusPublicerad - 17 jul 2017
Externt publiceradJa
MoE-publikationstypA3 Del av bok eller annan forskningsbok

Publikationsserier

NamnDecades in Global History
FörlagRoutledge

Vetenskapsgrenar

  • 5201 Politisk historia

Citera det här

Gomez-del-Moral, A. J. (2017). Refashioning Spain: Fashion, Consumer Culture, Gender, and International Integration under the Late Franco Dictatorship . I T. Chaplin, & J. E. Pieper-Mooney (Red.), The Global 1960s : Convention, contest, and counterculture (s. 159-175). (Decades in Global History). London: Routledge.