Seduced by "fakes"

Producing the excessive interplay of authentic/counterfeit from a Baudrillardian perspective

Joel Hietanen, Jeff B. Murray, Antti Sihvonen, Henrikki Tikkanen

Forskningsoutput: TidskriftsbidragArtikelVetenskapligPeer review

Originalspråkengelska
Artikelnummer1470593119870214
TidskriftMarketing Theory
Antal sidor21
ISSN1470-5931
DOI
Status!!E-pub ahead of print - 19 aug 2019
MoE-publikationstypA1 Tidskriftsartikel-refererad

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title = "Seduced by {"}fakes{"}: Producing the excessive interplay of authentic/counterfeit from a Baudrillardian perspective",
keywords = "Authenticity, Baudrillard, branding, counterfeit, luxury, seduction, INTELLECTUAL PROPERTY, COMMODITY FETISHISM, CONSUMER CULTURE, LUXURY BRANDS, AUTHENTICITY, CONSUMPTION, STRATEGY, IDENTITY, PARADOX, OBJECTS, 512 Business and Management",
author = "Joel Hietanen and Murray, {Jeff B.} and Antti Sihvonen and Henrikki Tikkanen",
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Seduced by "fakes" : Producing the excessive interplay of authentic/counterfeit from a Baudrillardian perspective. / Hietanen, Joel; Murray, Jeff B.; Sihvonen, Antti; Tikkanen, Henrikki.

I: Marketing Theory, 19.08.2019.

Forskningsoutput: TidskriftsbidragArtikelVetenskapligPeer review

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KW - CONSUMER CULTURE

KW - LUXURY BRANDS

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KW - PARADOX

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